McDonald's hosts reservation-only chef's table in Brooklyn

What BBN said about it

1. 

   Chip Darnell · U.S. News AnchorMcDonald's is hosting a reservation-only chef's table in Brooklyn on October twenty-ninth, it's free, and you have to bring identification to confirm your booking.

2. 

   Chip Darnell · U.S. News AnchorJoining us is Barnaby Strothmore, a management consultant who bills four thousand dollars an hour. Barnaby, why does a burger need a reservation?

3. BS

   Barnaby StrothmoreScarcity. Our proprietary framework says people want what is hard to get, so you make it hard to get a burger that's easy to get.

4. 

   Chip Darnell · U.S. News AnchorReservations opened October twenty-second at one p. m. Eastern, two guests max. Who is that protecting?

5. BS

   Barnaby StrothmoreThe two-guest cap is a core pillar of the framework. Our proprietary framework found that a third guest makes it a crowd.

6. 

   Chip Darnell · U.S. News AnchorA crowd at McDonald's.

7. 

   Chip Darnell · U.S. News AnchorThe host is Tristen Epps-Long, who won Top Chef Season twenty-two and once worked at McDonald's.

8. 

   Chip Darnell · U.S. News AnchorThe menu is the Quarter Pounder, Egg McMuffin, McNuggets and fries. Did anyone need a consultant for that?

9. BS

   Barnaby StrothmoreYes. The framework said serve things people already like. Four hours, billed in full, including the lunch break.

10. 

    Chip Darnell · U.S. News AnchorAnd the ID check? I've never been asked who I am at a counter, except when they yell my name.

11. BS

    Barnaby StrothmoreOur proprietary framework calls that identity verification. It means we know you're the person who wanted a free burger.

12. 

    Chip Darnell · U.S. News AnchorFrom November second, a Quarter Pounder, medium fries and a drink is eight dollars at participating locations. So what did your framework add?

13. BS

    Barnaby StrothmoreOkay, I'll be plain. People like burgers. I turned this matrix toward you so you'd see the boxes.

14. 

    Chip Darnell · U.S. News AnchorLove it. Love all of it. I'd rate the framework a one, Barnaby, and the free burger a ten.

15. 

    Chip Darnell · U.S. News AnchorBarnaby, hold that matrix up one more time. Four boxes, and they all say Quarter Pounder.