What BBN said on air. Comedy, with fictional anchors.
Chip DarnellMcDonald's is hosting a reservation-only chef's table in Brooklyn on October twenty-ninth, it's free, and you have to bring identification to confirm your booking.
Chip DarnellJoining us is Barnaby Strothmore, a management consultant who bills four thousand dollars an hour. Barnaby, why does a burger need a reservation?
BS
Barnaby StrothmoreScarcity. Our proprietary framework says people want what is hard to get, so you make it hard to get a burger that's easy to get.
Chip DarnellReservations opened October twenty-second at one p. m. Eastern, two guests max. Who is that protecting?
BS
Barnaby StrothmoreThe two-guest cap is a core pillar of the framework. Our proprietary framework found that a third guest makes it a crowd.
Chip DarnellThe host is Tristen Epps-Long, who won Top Chef Season twenty-two and once worked at McDonald's.
Chip DarnellThe menu is the Quarter Pounder, Egg McMuffin, McNuggets and fries. Did anyone need a consultant for that?
BS
Barnaby StrothmoreYes. The framework said serve things people already like. Four hours, billed in full, including the lunch break.
Chip DarnellAnd the ID check? I've never been asked who I am at a counter, except when they yell my name.
BS
Barnaby StrothmoreOur proprietary framework calls that identity verification. It means we know you're the person who wanted a free burger.
Chip DarnellFrom November second, a Quarter Pounder, medium fries and a drink is eight dollars at participating locations. So what did your framework add?
BS
Barnaby StrothmoreOkay, I'll be plain. People like burgers. I turned this matrix toward you so you'd see the boxes.
Chip DarnellLove it. Love all of it. I'd rate the framework a one, Barnaby, and the free burger a ten.
