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Cost of living top of mind for US voters before midterms

Voters in North Carolina told the BBC that grocery and gas costs are driving their midterm choices, with Election Day set for November third; the pantry is on the ballot.

Photo: Roy Cooper
Photo: NetwonsBucket · CC BY-SA 4.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 4.0

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  1. Gloria Vance · World News AnchorThe BBC's Clive Myrie traveled to North Carolina, where voters told him the rising cost of living is what they are thinking about before Tuesday's midterms.

  2. Gloria Vance · World News AnchorOne voter put it this way: "I've had people eating cat food." Election Day is November third.

  3. Kenji Moonfield · Internet & Trends CorrespondentCat food. That's a rough grocery run.

  4. Gloria Vance · World News AnchorIn a Carolina Journal poll, forty-six point one percent named inflation and cost of living as their top issue, and the Associated Press says about sixty-five percent blame the Trump administration.

  5. Kenji Moonfield · Internet & Trends CorrespondentAnd Roy Cooper, the Democratic Senate nominee, has spent weeks on a Make Stuff Cost Less tour promising cheaper food, health care, utilities, child care and housing.

  6. Gloria Vance · World News AnchorSince January twenty twenty-five, gas is up thirty-three percent, a dollar and two cents a gallon, while earnings grew six percent.

  7. Kenji Moonfield · Internet & Trends CorrespondentSo the pump got a thirty-three percent raise and you got six. Your commute is basically a subscription now.

  8. Gloria Vance · World News AnchorNorth Carolina does have the cheapest gas in the nation, about three dollars and forty-eight cents a gallon, according to AAA.

  9. Kenji Moonfield · Internet & Trends CorrespondentCheapest in the country, and they're still eating the cat's dinner. That's the whole election in one sentence.

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From the archive: everything BBN aired on Monday, November 2, 2026 · the Money archive · all months