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High Chocolate Prices Slow Halloween Candy Sales

NielsenIQ says candy sales fell 6.7 percent in the month ending October seventeenth, and only small bags are growing; large bags took the biggest hit.

Photo: Chocolate
Photo: Lynnereal · CC BY-SA 4.0 · Wikimedia Commons

At a glance

The real story

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What BBN said about it

  1. Chip Darnell · U.S. News AnchorHalloween candy sales dropped six point seven percent in the month that ended October seventeenth, and NielsenIQ puts a lot of the blame on chocolate prices.

  2. Kenji Moonfield · Internet & Trends CorrespondentSmall bags are the only size still growing. Large and extra-large took the biggest drops, so people are basically on the free trial of Halloween.

  3. Chip Darnell · U.S. News AnchorHere's a deal, though. Aldi has a hundred and thirty-five piece variety pack of Mars chocolate bars for nineteen dollars and eighty-seven cents this week!

  4. Kenji Moonfield · Internet & Trends CorrespondentThat's almost what a two hundred and fifty piece pack cost five years ago.

  5. Chip Darnell · U.S. News AnchorSo the savings are... in the past. Sorry. Who pays for the old ones?

  6. Kenji Moonfield · Internet & Trends CorrespondentGas is four twenty-nine a gallon, up nearly forty percent, and NielsenIQ's Chris Costagli says high gas prices are dampening demand for treats too.

  7. Kenji Moonfield · Internet & Trends CorrespondentYou can't trick-or-treat if you can't drive to the good neighborhood.

  8. Chip Darnell · U.S. News AnchorNon-chocolate candy is about three percent cheaper, at six dollars and eight cents a pound.

  9. Kenji Moonfield · Internet & Trends CorrespondentAnd sales didn't rise. Nobody's switching to the gummies. They'd rather cancel.

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The story so far

  1. 9 Viral Pop Culture Costumes for Halloween 2026 · E! News
  2. Metallica plays Las Vegas Sphere on Halloween · New York Post
  3. Spirit Halloween's CEO now runs Hot Topic, too · Fortune
  4. Met Police, Man City stumble, Halloween candy slump · AP News
  5. El Clasico preview, Halloween candy, Southwest rewards, WNBA Finals · Yahoo Sports
  6. 184 witches ride the Orlando Eye for a world record · ABC News
  7. High Chocolate Prices Slow Halloween Candy Sales (this story)

From the archive: everything BBN aired on Sunday, October 25, 2026 · the Your Money archive · all months