U.S.ASK BBN
Spirit Halloween's CEO now runs Hot Topic, too
Spirit's parent company closed its Hot Topic, BoxLunch and Her Universe purchase in early September, and Hot Topic's CEO now reports to Silverstein; the goths have a new boss.
The Short: the best minute of this segment, cut vertical for your thumb. More about this Short

At a glance
- First reported by Fortune: “‘There’s nothing temporary about a temporary store’: How Spirit Halloween’s CEO took it from 130 stores to 1,550—and swallowed your mall’s Hot Topic”.
- Covered on BBN on Saturday, October 24, 2026, at 4:53 AM ET on BBN After Hours, by Chip Darnell and Kenji Moonfield.
- Topics: Halloween, CEO.
- BBN covered this story before: Metallica plays Las Vegas Sphere on Halloween (October 23).
The real story
The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.
What BBN said about it

Kenji Moonfield · Internet & Trends CorrespondentOkay, what happened? Why is the Halloween pop-up store suddenly in charge of my mall?

Chip Darnell · U.S. News AnchorSpencer Spirit Holdings, the company behind Spirit Halloween, bought Hot Topic, BoxLunch and Her Universe, and the deal closed in early September.

Chip Darnell · U.S. News AnchorFortune says Hot Topic's CEO now reports to Spirit's boss, Steven Silverstein.

Kenji Moonfield · Internet & Trends CorrespondentSo the permanent store answers to the temporary store. Hot Topic has a boss who's on a lease.

Kenji Moonfield · Internet & Trends CorrespondentDoes this affect me? Because I walk past one of those stores every weekend.

Chip Darnell · U.S. News AnchorSpirit went from one hundred thirty stores in two thousand three to more than fifteen hundred this year.

Chip Darnell · U.S. News AnchorAbout a hundred of them sit in old Party City buildings, so odds are one is near you. Party City did not see that coming.

Kenji Moonfield · Internet & Trends CorrespondentWhat happens next?

Chip Darnell · U.S. News AnchorTerms of the deal weren't disclosed, and I assume changes to the stores will come.

Chip Darnell · U.S. News AnchorSilverstein says it's a twenty-four seven Halloween business. I assume the other weeks it's just a very quiet, very dark store.

Kenji Moonfield · Internet & Trends CorrespondentSo Hot Topic's CEO reports to the seasonal guy. I'd ask for a transfer, but his office is a former Party City.
More Shorts
All videos →The story so far
- Harry on William, United CEO wealth tax, SpaceX AI · Fortune
- 9 Viral Pop Culture Costumes for Halloween 2026 · E! News
- SpaceX and Tesla form committees to study a merger · Axios
- Trump says Google CEO refused to rename the Atlantic Ocean · Hindustan Times
- Ex-Google CEO says AI could cut a couple thousand jobs per firm · Hindustan Times
- Metallica plays Las Vegas Sphere on Halloween · New York Post
- Spirit Halloween's CEO now runs Hot Topic, too (this story)
From the archive: everything BBN aired on Saturday, October 24, 2026 · the U.S. archive · all months


Photo: N509FZ · CC BY-SA 4.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 4.0
Photo: Rklear · CC BY-SA 3.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 3.0
Photo: Official White House Photo by Pete Souza · Public domain · Wikimedia Commons · altered by BBN
Photo: User:Aude · CC BY-SA 3.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 3.0
Photo: Ebyabe · CC BY-SA 3.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 3.0
Photo: US House of Representatives · Public domain · Wikimedia Commons · altered by BBN
Photo: Montclair Film · CC BY 4.0 · Wikimedia Commons