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Justice Department's midterm blitz, FTC pricing probe, Prince…
Nine companies including Delta, Uber and Walmart have forty-five days to tell the FTC whether they use personal data to set prices; your phone may know.
On air: Hank Ledger, Vera Bullock and Dale Bearman on BBN This MorningPublished
Watch it as it aired: Hank Ledger, Vera Bullock and Dale Bearman on this story, from BBN This Morning at 6:00 AM ET. Cartoon anchors, real headline: the facts are Fox Business's, the jokes are ours.
At a glance
- First reported by Fox Business: “FTC probes whether major US companies charge customers different prices using personal data”, with reporting from Federal Trade Commission and TipRanks (The Fly).
- Covered on BBN on Thursday, October 29, 2026, at 6:00 AM ET on BBN This Morning, by Hank Ledger, Vera Bullock and Dale Bearman.
- Topics: FTC, US.
- BBN covered this story before: Comey charged again; gas prices; Dollar General sued (October 26).
The real story
The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.
- Fox BusinessFTC probes whether major US companies charge customers different prices using personal data
- Federal Trade CommissionFTC Launches Personalized Pricing and Compensation Inquiry October 28, 2026 · facts used on air
- TipRanks (The Fly)FTC orders Delta, Walmart, Uber to hand over data on personalized pricing - TipRanks.com October 28, 2026 · facts used on air
What BBN said about it
Vera Bullock · Co-AnchorThe FTC wants to know if your Uber fare depends on who you are.
Vera Bullock · Co-AnchorIt sent orders to nine companies, including Delta, Lyft, Instacart, Target and Walmart, and they have forty-five days to answer.
Dale Bearman · Chief Skeptic & ContributorSo the price of your ride home depends on how badly your phone says you need one.
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Photo: Coolcaesar · CC BY-SA 4.0 · Wikimedia Commons
Photo: Metropolitan Transportation Authority · CC BY 4.0 · Wikimedia Commons · altered by BBN
Photo: Joon Kyu Park · CC BY-SA 3.0 · Wikimedia Commons
Photo: Metropolitan Transportation Authority · CC BY 4.0 · Wikimedia Commons · altered by BBN
The story so far
- Stause and G Flip split; Dollar General sued over checkout prices · CBS News
- Comey charged again; gas prices; Dollar General sued · The Guardian
- Justice Department's midterm blitz, FTC pricing probe, Prince… (this story)
From the archive: everything BBN aired on Thursday, October 29, 2026 · the Your Money archive · all months
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