Bogg unveils GO TOTE, its first move beyond the beach bag

What BBN said about it

1. 

   Vera Bullock · Co-AnchorBogg, the beach bag people, just unveiled the GO TOTE, their biggest product innovation yet, per E! News, and it is a whole expansion beyond their signature silhouette.

2. 

   Kenji Moonfield · Internet & Trends CorrespondentSo it's a bag. They made a different bag.

3. 

   Vera Bullock · Co-AnchorThe beach bag stood by this brand for years, and now it's replaced by a tote that you can take anywhere and everywhere.

4. 

   Vera Bullock · Co-AnchorThink of the beach bag, Kenji.

5. 

   Kenji Moonfield · Internet & Trends CorrespondentYou're grieving a bag.

6. 

   Vera Bullock · Co-AnchorI am hosting a small service.

7. 

   Vera Bullock · Co-AnchorAnyway, the BBN Drama Index gives this a seven, because the beach bag will see the tote at every party and have to smile.

8. 

   Kenji Moonfield · Internet & Trends CorrespondentA seven for a bag that comes in three styles. I'd have said a two.

9. 

   Vera Bullock · Co-AnchorSays the man who has already ordered one, I can see the tab open.