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Cooling underwear guide: $25 briefs, one degree cooler

Thigh Society's WhispAir line comes in bikini, thong and brief styles, and the article says it can lower body temperature by one degree; the brief is twenty-five dollars.

Photo: Luis2492 · CC BY-SA 4.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 4.0
▶ As it aired · Pop Culture

Watch it as it aired: Dale Bearman and Hank Ledger on this story, from Weekend Edition at 6:24 AM ET. Cartoon anchors, real headline: the facts are E! News's, the jokes are ours.

At a glance

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What BBN said about it

  1. Hank Ledger · Lead AnchorA shopping guide says your apartment will turn into a sauna this winter, and the answer is twenty-five-dollar underwear, E! News reports.

  2. Dale Bearman · Chief Skeptic & ContributorLovely. The article opens by predicting the sauna, and then the very same article sells the fix. Never happened before.

  3. Hank Ledger · Lead AnchorIt's the Thigh Society WhispAir line. Bikini, thong and brief, and the brief is the twenty-five-dollar one.

  4. Dale Bearman · Chief Skeptic & ContributorThe bikini has a no-roll waistband and an anti-wedgie design. That's two promises, and I'd like to see the fine print on both.

  5. Hank Ledger · Lead AnchorYou're reading the fine print on underwear.

  6. Dale Bearman · Chief Skeptic & ContributorSomebody has to. The article says it can lower your body temperature by one degree. One degree.

  7. Dale Bearman · Chief Skeptic & ContributorOf what, for how long, and compared to what?

  8. Hank Ledger · Lead AnchorSo the whole piece is a heater on one side and a single degree on the other. And the brand is the one telling us.

  9. Hank Ledger · Lead AnchorOur in-house Drama Index gives this one a six out of ten, which is generous for a piece about underwear that is also trying to sell you underwear.

  10. Dale Bearman · Chief Skeptic & ContributorI'd say nine, and I'll explain. One degree cooler, and the loudest thing in the building is still the radiator.

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From the archive: everything BBN aired on Sunday, October 25, 2026 · the Pop Culture archive · all months