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Jennifer Lawrence's Candid Confessions Are Classic

Her new hair care line is called Mes, pronounced "mess" on purpose; the star says she wore a test mask for four days.

Photo: Ciné Zooms 2 · CC BY 3.0 · Wikimedia Commons · altered by BBN
▶ As it aired · Pop Culture

Watch it as it aired: Vera Bullock and Chip Darnell on this story, from The Midday Show at 12:42 PM ET. Cartoon anchors, real headline: the facts are E! News's, the jokes are ours.

Photo: Jennifer Lawrence
Photo: Ciné Zooms 2 · CC BY 3.0 · Wikimedia Commons · altered by BBN

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What BBN said about it

  1. Vera Bullock · Co-AnchorJennifer Lawrence says she left an unscented hair mask on for four days while testing her hair care line, and started to smell like fish, E! News reports.

  2. Chip Darnell · U.S. News AnchorFour days. Is that the directions? Because I've been rinsing mine at the three-minute mark like a person in America.

  3. Vera Bullock · Co-AnchorChip, it was a deliberate test. She left it on to see what would happen, and the results were very clear.

  4. Chip Darnell · U.S. News AnchorFish.

  5. Vera Bullock · Co-AnchorA finding. The line is called Mes, pronounced "mess" on purpose, so frankly the product passed its own brand standard.

  6. Chip Darnell · U.S. News AnchorI don't care, I just think it's lovely she told everybody. Most brands would never admit their testing involved a four-day fish situation.

  7. Vera Bullock · Co-AnchorAnd here's the detail that changes everything: it was the unscented one. Scented, we may never have known.

  8. Chip Darnell · U.S. News AnchorWait, so the unscented one smelled the most. Who's testing the scented one?

  9. Vera Bullock · Co-AnchorThe BBN Drama Index rates this a six out of ten. Four days of commitment, minus two points because nobody opened a window.

  10. Chip Darnell · U.S. News AnchorA six. And I rinsed at three minutes. I feel like I've been robbed of a fish story.

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From the archive: everything BBN aired on Wednesday, October 28, 2026 · the Pop Culture archive · all months