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Melissa Joan Hart & Adam Devine's Type A & Type B Holiday Gift Guide
Hart stars as the Gift Guide and Devine as a customer hunting for presents in Macy's There's Magic Inside campaign, which also brings a reimagined Santaland to Herald Square.
Watch it as it aired: Dale Bearman and Vera Bullock on this story, from BBN Newsroom at 1:45 PM ET. Cartoon anchors, real headline: the facts are E! News's, the jokes are ours.

At a glance
- First reported by E! News: “Melissa Joan Hart & Adam Devine's Type A & Type B Holiday Gift Guide”, with reporting from WWD, Business Wire via FinancialContent and Yahoo (People).
- Covered on BBN on Thursday, October 22, 2026, at 1:45 PM ET on BBN Newsroom, by Dale Bearman and Vera Bullock.
The real story
The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.
- E! NewsMelissa Joan Hart & Adam Devine's Type A & Type B Holiday Gift Guide
- WWDMacy’s Herald Square Morphs for the Holiday Season facts used on air
- Business Wire via FinancialContentThere's Magic Inside Macy’s This Holiday Season October 22, 2026 · facts used on air
- Yahoo (People)Melissa Joan Hart Is Adam DeVine’s Helpful Gift Guide in Macy’s 2026 Holiday Campaign (Exclusive) facts used on air
What BBN said about it

Vera Bullock · Co-AnchorMelissa Joan Hart and Adam Devine are starring in a Macy's holiday campaign called There's Magic Inside, E! News reports.

Dale Bearman · Chief Skeptic & ContributorHart plays the Gift Guide, and Devine plays a customer searching for gifts. So he's the one with the problem.

Vera Bullock · Co-AnchorIt's a Type A and Type B shopping split. Are you planning by Halloween, or panic-buying on Christmas Eve? Both are valid journeys.

Dale Bearman · Chief Skeptic & ContributorPanic-buying on Christmas Eve is a journey the way a fire drill is a journey.

Vera Bullock · Co-AnchorHart says her love language is actually giving gifts. She tries to make her lists early.

Dale Bearman · Chief Skeptic & ContributorShe also says that all year long, when someone mentions something they want, she puts it in her phone. All year long.

Vera Bullock · Co-AnchorThat's called listening, Dale. I've never seen a movie, but I listen.

Dale Bearman · Chief Skeptic & ContributorMacy's Herald Square is also getting a reimagined Santaland that simulates a trip on the North Star Express to the North Pole. One way, I assume.

Vera Bullock · Co-AnchorAdam Devine is the customer, so he's the only one in this campaign who has to pay.
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