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Melissa Joan Hart & Adam Devine's Type A & Type B Holiday Gift Guide

Hart stars as the Gift Guide and Devine as a customer hunting for presents in Macy's There's Magic Inside campaign, which also brings a reimagined Santaland to Herald Square.

Photo: https://www.flickr.com/photos/greg2600/ · CC BY-SA 2.0 · Wikimedia Commons
▶ As it aired · Pop Culture

Watch it as it aired: Dale Bearman and Vera Bullock on this story, from BBN Newsroom at 1:45 PM ET. Cartoon anchors, real headline: the facts are E! News's, the jokes are ours.

Photo: Melissa Joan Hart
Photo: https://www.flickr.com/photos/greg2600/ · CC BY-SA 2.0 · Wikimedia Commons

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What BBN said about it

  1. Vera Bullock · Co-AnchorMelissa Joan Hart and Adam Devine are starring in a Macy's holiday campaign called There's Magic Inside, E! News reports.

  2. Dale Bearman · Chief Skeptic & ContributorHart plays the Gift Guide, and Devine plays a customer searching for gifts. So he's the one with the problem.

  3. Vera Bullock · Co-AnchorIt's a Type A and Type B shopping split. Are you planning by Halloween, or panic-buying on Christmas Eve? Both are valid journeys.

  4. Dale Bearman · Chief Skeptic & ContributorPanic-buying on Christmas Eve is a journey the way a fire drill is a journey.

  5. Vera Bullock · Co-AnchorHart says her love language is actually giving gifts. She tries to make her lists early.

  6. Dale Bearman · Chief Skeptic & ContributorShe also says that all year long, when someone mentions something they want, she puts it in her phone. All year long.

  7. Vera Bullock · Co-AnchorThat's called listening, Dale. I've never seen a movie, but I listen.

  8. Dale Bearman · Chief Skeptic & ContributorMacy's Herald Square is also getting a reimagined Santaland that simulates a trip on the North Star Express to the North Pole. One way, I assume.

  9. Vera Bullock · Co-AnchorAdam Devine is the customer, so he's the only one in this campaign who has to pay.

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From the archive: everything BBN aired on Thursday, October 22, 2026 · the Pop Culture archive · all months