Lime on E-Bike Jousting: "Appreciate the Medieval Spirit"
From the BBN segment “Lime says its e-bikes are 'not for jousting'”, cut down to under a minute.
From the BBN segment “Lime says its e-bikes are 'not for jousting'”, cut down to under a minute.
What BBN said on air. The facts are in the original report: UPI.
Hank LedgerRiders in chainmail and cloaks charged each other on Lime e-bikes in a London park, swinging striped poles as lances, UPI reports.
Vera BullockOn rental bikes. Did anybody check the terms and conditions?
Hank LedgerIt was at London Fields in Hackney on a Saturday evening, hundreds of people watched, and the crowd chanted joust, joust, joust before one rider got knocked off.
Vera BullockA free public event with a chant. That's community engagement.
Hank LedgerThe video has more than four million views, and Lime has responded.
Hank LedgerIt says, quote, while we appreciate the medieval spirit, safety must always come first.
Vera BullockI'd call that a warm review with a safety footnote. Four stars, helmets recommended.
Hank LedgerWhy would anyone do this?
Vera BullockPerformance art, reportedly advertised as a joke. So the pitch was, nobody will come. Hundreds came.
Hank LedgerLime says it discourages anyone from trying it again. Which is a sentence you only write after somebody has tried it once.