Iqaluit Inuit Artists: Publicist Says Yacht Ice Machine Is Research

Transcript of the segment

What BBN said on air. The facts are in the original report: The New York Times.

1. Hank LedgerThe New York Times reports that in Iqaluit, the only city in Canada's Arctic, young Inuit writers and artists are turning language, land and identity into books, films and tattoos.

2. Hank LedgerWith me is publicist Maurizio Zbornak.

3. Maurizio ZbornakHank, a pleasure, from a yacht.

4. Maurizio ZbornakBetween you and the iceberg, this is the greatest comeback in the history of the Arctic, and I mean that professionally.

5. Hank LedgerComeback from what? These artists are young, and they are just getting started.

6. Maurizio ZbornakBetween you and the iceberg, the north was in a quiet period. I told the artists to rebrand around identity, and they listened.

7. Hank LedgerYou told them.

8. Maurizio ZbornakGently. Through the right people. Between you and the iceberg, I have been shaping the tattoo scene up there for years.

9. Hank LedgerSo you've been to Iqaluit. Because the story describes a city where people write about language and land that they actually live on.

10. Maurizio ZbornakI have been near it spiritually. Between you and the iceberg, I am also representing the land, which is very in right now.

11. Hank LedgerYou represent the land.

12. Maurizio ZbornakAnd the sea ice, which has been a nightmare to book. Between you and the iceberg, it keeps melting on me.

13. Hank LedgerSo is that a yes? Have you ever visited?

14. Maurizio ZbornakI have never needed to. My ice machine on this yacht makes cubes of real Arctic character, and I count that as research.

15. Hank LedgerMaurizio, where is Iqaluit?

16. Maurizio ZbornakA marina, Hank. Very exclusive, great parking. Between you and the iceberg, the ice machine is the closest I have come.