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Why Does Shipping Lettuce Now Cost More Than the Lettuce?
From the BBN segment “Shipping lettuce now costs more than the lettuce itself, as fuel…”, cut down to under a minute.
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Read the storyTranscript of the segment
What BBN said on air. The facts are in the original report: Fortune.
Hank LedgerFor one grocery chain, the cost of shipping lettuce now tops the cost of the lettuce itself, and Fortune says higher fuel prices are the reason.
Vera BullockSo the lettuce is traveling more expensively than I do. It has a better ticket than the entire desk.
Hank LedgerThe quote in the story says higher gas prices are beginning to bite, because unlike earlier this year there's no offset from fiscal policy this time around.
Vera BullockBite? It's a salad, Hank. The salad is biting back.
Hank LedgerFor you, that means the bagged salad in your cart costs more because of the truck, not because of the greens. You are mostly paying for diesel with ranch on it.
Vera BullockDiesel with ranch. I'd still eat it, and that's the scary part.
Hank LedgerFuel touches nearly everything in the store, so the lettuce is just the first item to say it out loud.
Vera BullockThen the cucumbers are next, riding in a limo.
Hank LedgerEither way, the lettuce got a better commute than anyone at this desk.
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