Brunson meeting helped turn Faherty into $300 million brand

What BBN said about it

1. 

   Hank Ledger · Lead AnchorTwin brothers who grew up in Spring Lake on the Jersey Shore built Faherty Brand into a three hundred million dollar business, and the New York Post says a meeting with Jalen Brunson helped.

2. 

   Vera Bullock · Co-AnchorAlex and Mike Faherty started in two thousand thirteen. They set out to design a board short with a shorter inseam and added cotton.

3. 

   Hank Ledger · Lead AnchorA shorter inseam. That's the founding vision.

4. 

   Vera Bullock · Co-AnchorIt's a brand story built on a precise, intentional inseam, Hank, and I won't hear otherwise.

5. 

   Vera Bullock · Co-AnchorThey met Brunson through a mutual friend in twenty twenty-one.

6. 

   Hank Ledger · Lead AnchorMike Faherty said they bonded over all spending so much time on the Jersey Shore as kids. No slides. Just a shore.

7. 

   Vera Bullock · Co-AnchorA Faherty and Knicks capsule sold only at Madison Square Garden sold out quickly.

8. 

   Hank Ledger · Lead AnchorFifteen percent of net profits from the Brunson capsule goes to a charity golf outing. I'm reading this very calmly.

9. 

   Vera Bullock · Co-AnchorHank. Are you okay?

10. 

    Hank Ledger · Lead AnchorI'd like it noted that I did not cry. It's the humidity of a Jersey Shore story.