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Amazon emerges as potential buyer of Israeli AI startup Decart at $7…

Decart, an Israeli artificial intelligence startup, is the reported acquisition target under consideration by Amazon according to tech publication CTech.

On air: Vera Bullock on BBN Newsroom
Published 10:40 AM ET, Monday, October 12, 2026

▶ As it aired · Tech

Watch it as it aired: Vera Bullock on this story, from BBN Newsroom at 10:40 AM ET. Cartoon anchors, real headline: the facts are CTech's, the jokes are ours.

At a glance

First reported by CTech: “Amazon emerges as potential buyer of Israeli AI startup Decart at $7 billion”.
Covered on BBN on Monday, October 12, 2026, at 10:40 AM ET on BBN Newsroom, by Vera Bullock.
Topics: Israeli, Amazon, AI.
BBN covered this story before: Amazon in talks to buy AI startup Decart for about $7 billion (October 11).

The real story

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

CTechAmazon emerges as potential buyer of Israeli AI startup Decart at $7 billion

What BBN said about it

Vera Bullock · Co-AnchorAmazon is reportedly weighing a seven billion dollar purchase of Decart, an Israeli AI startup, according to Calcalist's tech site CTech.
Vera Bullock · Co-AnchorCornelius Vasquez-Ahn is a crisis publicist joining us from a yacht. Cornelius, what is this deal?
Cornelius Vasquez-AhnVera, what you are witnessing is a comeback.
Cornelius Vasquez-AhnDecart is being courted by the biggest name in your doorstep deliveries, and I couldn't be prouder of them.
Vera Bullock · Co-AnchorA comeback from what? It's a rumor, and as far as I know nothing has gone wrong for them.
Cornelius Vasquez-AhnBetween us, everything went wrong. Quietly, in the way that only a company that is about to be worth seven billion dollars can suffer.
Vera Bullock · Co-AnchorCornelius, do you work for Decart?
Cornelius Vasquez-AhnI have never met them.
Cornelius Vasquez-AhnBetween us, I did send a very warm invoice on Thursday, and my seating chart is laminated for exactly this reason.
Vera Bullock · Co-AnchorAn invoice for what, if you've never met them?
Cornelius Vasquez-AhnFor the narrative. I'm also billing Amazon, because a buyer deserves to feel like a hero, and between us, that is a very large boat.
Vera Bullock · Co-AnchorSo you're charging both sides for a deal that hasn't happened. That's a business model.
Cornelius Vasquez-AhnIt's a growth story, Vera, and between us, I would like you to quote that on the air, which you just did. Thank you.
Vera Bullock · Co-AnchorI did not agree to quote anything. I'll ask you once more, what exactly is the comeback?
Cornelius Vasquez-AhnYesterday, Decart was worth less than seven billion dollars. Today it is worth seven billion dollars.
Cornelius Vasquez-AhnThat is the comeback, and my seating chart says I'm at table one.

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