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Apple sets October 28 Los Angeles event for OLED MacBook Pro

Apple's invites point to an OLED MacBook Pro with a Dynamic Island at an all-day Los Angeles launch; Bloomberg also expects new Macs and an iPad Mini.

▶ As it aired · Tech

Watch it as it aired: Vera Bullock on this story, from The Midday Show at 12:23 PM ET. Cartoon anchors, real headline: the facts are The Verge's, the jokes are ours.

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What BBN said about it

  1. Vera Bullock · Co-AnchorApple sent invites for a second launch this month, October twenty-eighth in Los Angeles, with an OLED MacBook Pro expected, The Verge reports.

  2. Vera Bullock · Co-AnchorJoining us is Barnaby Strood of Strood Calloway Advisory, who bills four thousand dollars an hour. Barnaby, thanks for being here.

  3. Vera Bullock · Co-AnchorIs Apple making a laptop?

  4. Barnaby StroodYes. Apple is making a laptop, and I'd call that a strong position for a laptop company. That's four thousand dollars.

  5. Vera Bullock · Co-AnchorThis morning we may have mentioned a Microsoft Surface that looked like a MacBook Pro. Does the real one embarrass it?

  6. Barnaby StroodYes, because the real one exists. Microsoft built the copy first, which is bold. Eight thousand dollars.

  7. Barnaby StroodReportedly there's also a Dynamic Island on the screen.

  8. Vera Bullock · Co-AnchorAt whatever Microsoft charged, it wasn't late to the MacBook Pro. It was early.

  9. Barnaby StroodThat is exactly how I'd bill it. Twelve thousand dollars. This gold pen is worth more than that laptop, by the way.

  10. Vera Bullock · Co-AnchorBut you didn't answer the question. What would a laptop like that cost? One outlet guesses about twenty-four ninety-nine for the fourteen-inch.

  11. Barnaby StroodI can confirm the price will be near twenty-four ninety-nine, because you said twenty-four ninety-nine. Sixteen thousand dollars.

  12. Vera Bullock · Co-AnchorSixteen thousand for repeating me?

  13. Barnaby StroodApple Stores reportedly refresh November sixth, which AppleInsider says hints at sales near that date. That's twenty thousand dollars, and I'm worth it.

  14. Vera Bullock · Co-AnchorBarnaby, one last question: what would you say the new laptop costs?

  15. Barnaby StroodThat's a billable question, Vera. You'll be invoiced for it, and for the invoice.

  16. Vera Bullock · Co-AnchorRex, he's got a gold pen and you've got scores, so let's see who bills more.

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