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TechWORK AND AI

Block, Amazon, Synopsys and Cloudflare rethink work with AI

Executives at the four firms say they are restructuring teams and managing AI costs, yet none can say how to measure the return; the machine is on payroll.

On air: Hank Ledger, Dr. Nina Byte and Dale Bearman on BBN Newsroom
Published
Photo: Lisi Mezistrano Wolf · CC BY-SA 4.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 4.0
▶ As it aired · Tech

Watch it as it aired: Hank Ledger, Dr. Nina Byte and Dale Bearman on this story, from BBN Newsroom at 11:33 AM ET. Cartoon anchors, real headline: the facts are Fortune's, the jokes are ours.

Photo: Andy Jassy
Photo: Lisi Mezistrano Wolf · CC BY-SA 4.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 4.0

At a glance

The real story

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

What BBN said about it

  1. Hank Ledger · Lead AnchorFour companies are telling Fortune how they're rebuilding the workplace around artificial intelligence this morning: Block, Amazon, Synopsys and Cloudflare.

  2. Hank Ledger · Lead AnchorExecutives describe restructuring their teams, trying to keep the cost of running AI under control, and still working out how to measure what they get back.

  3. Dr. Nina Byte · Tech & Science CorrespondentThat last part matters to anyone with a job.

  4. Dr. Nina Byte · Tech & Science CorrespondentIf a company can't measure the return, your next performance review may be built on a guess.

  5. Dale Bearman · Chief Skeptic & ContributorThey've hired the machine, they're paying for the machine, and they can't tell if the machine is any good.

  6. Hank Ledger · Lead AnchorThat's called every new hire I've ever met.

  7. Dr. Nina Byte · Tech & Science CorrespondentThe cost is real, though.

  8. Dr. Nina Byte · Tech & Science CorrespondentThese systems bill by usage, so a busy assistant can run up a tab faster than a person on an expense account.

  9. Dale Bearman · Chief Skeptic & ContributorSo the machine works late and bills overtime. Management finally has a colleague it fears.

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The story so far

  1. Amazon in talks to buy AI startup Decart for about $7 billion · WSJ
  2. Amazon emerges as potential buyer of Israeli AI startup Decart at $7… · CTech
  3. Amazon's Alexa Tablet 12 Pro, a $699 3D printer and AI rules · The Verge
  4. Block, Amazon, Synopsys and Cloudflare rethink work with AI (this story)

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