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Silicon Valley falls in line with Trump's AI rebrand

Trump proposed renaming AI to "super intelligence," and some of Silicon Valley's most powerful figures are adopting the terminology while the broader public continues using AI.

On air: Dr. Nina Byte and Kenji Moonfield on The Weekend Shift
Published
Photo: Hugovanmeijeren · CC BY-SA 3.0 · Wikimedia Commons
▶ As it aired · Tech

Watch it as it aired: Dr. Nina Byte and Kenji Moonfield on this story, from The Weekend Shift at 2:47 PM ET. Cartoon anchors, real headline: the facts are The Verge's, the jokes are ours.

Photo: A data center
Photo: Hugovanmeijeren · CC BY-SA 3.0 · Wikimedia Commons

At a glance

The real story

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

What BBN said about it

  1. Dr. Nina Byte · Tech & Science CorrespondentThe Verge reports that some of Silicon Valley's biggest names are now calling AI super intelligence, to please the president, while most of us are still saying AI.

  2. Kenji Moonfield · Internet & Trends CorrespondentSuper is a huge upgrade! I'm already running super intelligence on my phone, it just autocorrected my group chat.

  3. Dr. Nina Byte · Tech & Science CorrespondentNothing changed except the label. It's the same chatbot with a cape on, and it still can't count the letters in strawberry.

  4. Kenji Moonfield · Internet & Trends CorrespondentThen I'm calling my cereal bowl a super bowl.

  5. Dr. Nina Byte · Tech & Science CorrespondentAdded to the list.

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The story so far

  1. Ukraine Strikes, Isaias and FEMA, AI Slack Room · AP News
  2. The Verge: Trump's attempt to rename AI looks awfully artificial · The Verge
  3. AI Labs Hire Ex-Trump Officials to Win Washington's Trust · CNBC
  4. Rivals Team Up as AI Chip Scramble Hits Executives · WSJ
  5. The Desperate Hunt for AI Computing Power Upends Silicon Valley · WSJ
  6. Silicon Valley's Dream City Crashes Into Small-Town Politics · WSJ
  7. Silicon Valley falls in line with Trump's AI rebrand (this story)

From the archive: everything BBN aired on Sunday, October 11, 2026 · the Tech archive · all months

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Via YouTube (INCIDENT TV)