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Tesla's 2026 Roadster starts at $200,000 and aims at gas-car fans

Jaguar and Bentley are also chasing gasoline-loving luxury buyers with electric cars; the pitch is performance without the engine.

Photo: Tesla Roadster (second generation)
Photo: Editor928111 · CC BY-SA 4.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 4.0

At a glance

The real story

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What BBN said about it

  1. Dr. Nina Byte · Tech & Science CorrespondentTesla has debuted its twenty twenty-six Roadster, an electric sports car that starts at two hundred thousand dollars, according to The New York Times.

  2. Kenji Moonfield · Internet & Trends CorrespondentTwo hundred thousand and up! Jaguar and Bentley are in this too, so the whole rich garage is going electric.

  3. Dr. Nina Byte · Tech & Science CorrespondentHere's the catch. These companies are trying to sell silent cars to people who usually prefer gasoline-fueled luxury and performance.

  4. Dr. Nina Byte · Tech & Science CorrespondentSo who is this actually for?

  5. Kenji Moonfield · Internet & Trends CorrespondentPeople who want to leave a gas car at a red light and hear nothing at all. That's the flex.

  6. Dr. Nina Byte · Tech & Science CorrespondentNothing at all is exactly what a gasoline fan is afraid of.

  7. Kenji Moonfield · Internet & Trends CorrespondentSo add a speaker! Make it roar like a V12!

  8. Dr. Nina Byte · Tech & Science CorrespondentSo the pitch is two hundred thousand dollars to sound like the car it replaced.

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The story so far

  1. Tesla's Roadster 2 finally debuts Thursday, nine years late · Wired
  2. The Tesla Roadster could have stayed vaporware · The Verge
  3. Seven of 16 planetary vital signs hit record extremes · Wired
  4. Tesla's 2026 Roadster starts at $200,000 and aims at gas-car fans (this story)

From the archive: everything BBN aired on Thursday, October 15, 2026 · the Tech archive · all months