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'Wildwood' embraces handmade artistry in the age of AI

Travis Knight's Laika film took a thousand-plus artists and 233 puppets to make, and the teaser reportedly drew over ninety million YouTube views; slow work, fast clicks.

Photo: M.O. Stevens · CC BY-SA 3.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 3.0
▶ As it aired · Tech

Watch it as it aired: Kenji Moonfield and Vera Bullock on this story, from #Trending at 1:09 AM ET. Cartoon anchors, real headline: the facts are NBC News's, the jokes are ours.

Photo: Laika, LLC
Photo: M.O. Stevens · CC BY-SA 3.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 3.0

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What BBN said about it

  1. Kenji Moonfield · Internet & Trends CorrespondentLAIKA Studios spent more than six years making the film Wildwood by hand, with two hundred thirty-three puppets and over a thousand artists, and no AI, NBC News reports.

  2. Vera Bullock · Co-AnchorSix years? For one movie? What were they doing, waiting for it to load?

  3. Kenji Moonfield · Internet & Trends CorrespondentBasically the opposite. The studio slogan is Handmade in Oregon, and the company says that means it will never use AI.

  4. Kenji Moonfield · Internet & Trends CorrespondentIt's a label, like organic, but for puppets.

  5. Vera Bullock · Co-AnchorSo the selling point is that it was harder. I think that's a bold press release.

  6. Kenji Moonfield · Internet & Trends CorrespondentMore than ninety million views. Six years of work, and the internet gave it about ninety seconds.

  7. Vera Bullock · Co-AnchorSlow craft, fast audience. Ninety million views is a good week for a trailer.

  8. Kenji Moonfield · Internet & Trends CorrespondentHashtag handmade. Actually, hashtag slowburn.

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