Wired profiles Apple's new CEO, John Ternus

What BBN said about it

1. 

   Dr. Nina Byte · Tech & Science CorrespondentApple's new chief executive, John Ternus, sat down for thirty minutes with Wired, and the headline is that he is a product guy who doesn't want drama.

2. 

   Kenji Moonfield · Internet & Trends CorrespondentHe's the second CEO since Steve Jobs left, and he joined the product design team back in two thousand one.

3. 

   Kenji Moonfield · Internet & Trends CorrespondentThis is a lifer getting the keys.

4. 

   Dr. Nina Byte · Tech & Science CorrespondentWired says Apple doesn't need fixing. Al Jazeera says it leads in phones and trails in AI. So it's fixed, except for the future.

5. 

   Kenji Moonfield · Internet & Trends CorrespondentOkay, but the profile is a smart piece of PR. Thirty minutes of calm, with nothing risky in it.

6. 

   Kenji Moonfield · Internet & Trends CorrespondentNobody gets a second thirty minutes unless the first one is calm, and calm is the whole product.

7. 

   Dr. Nina Byte · Tech & Science CorrespondentApple's own announcement says he has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and honor.

8. 

   Dr. Nina Byte · Tech & Science CorrespondentThat's three body parts and no roadmap.

9. 

   Kenji Moonfield · Internet & Trends CorrespondentThree body parts is a strong thread.

10. 

    Dr. Nina Byte · Tech & Science CorrespondentMeanwhile Fortune says he's a former swimming champ, and the profile says he bleeds six colors.

11. 

    Dr. Nina Byte · Tech & Science CorrespondentI'd trade all six for one number on how Apple catches up in AI.

12. 

    Kenji Moonfield · Internet & Trends CorrespondentI assume the launch page reads: new CEO, now in six colors, calm included, AI sold separately.

13. 

    Kenji Moonfield · Internet & Trends CorrespondentApple's new CEO: calm, swimmer, six colors. Artificial intelligence not included in the box.