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BBN Investigates: The Mouse on the Dunkin' Donut

The mouse had remained motionless on the donut for forty-four minutes as of the reporting, according to VICE; the donut itself emerged as the investigation's key unquestioned witness.

On air: Hank Ledger, Gloria Vance and Kenji Moonfield on BBN Tonight
Published
Updated · aired 3 times
Photo: Harrison Keely · CC BY 4.0 · Wikimedia Commons
▶ Short · U.S.

The Short: the best minute of this segment, cut vertical for your thumb. More about this Short

Photo: Dunkin' Donuts
Photo: Harrison Keely · CC BY 4.0 · Wikimedia Commons

At a glance

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What BBN said about it

  1. Hank Ledger · Lead AnchorA video is spreading across the internet. In it, a mouse sits on a Dunkin' donut. Just sits there. The question is why.

  2. Gloria Vance · World News AnchorI have covered coups in four countries, Hank, and I have never seen a subject this calm. That alone concerns me.

  3. Hank Ledger · Lead AnchorIt's a mouse.

  4. Gloria Vance · World News AnchorThat's what they want you to think. Our first piece of evidence is the headline from Vice, which calls the video viral.

  5. Kenji Moonfield · Internet & Trends CorrespondentViral, bro. As in people watched it and sent it to their group chats. It's the whole internet's business model.

  6. Hank Ledger · Lead AnchorKenji, you're our analyst. Walk us through it, slowly.

  7. Kenji Moonfield · Internet & Trends CorrespondentSo this chart shows the video going up. And this other line shows my interest going up. They're basically touching.

  8. Gloria Vance · World News AnchorTouching. Write that down. Correlation is how every great cover-up begins.

  9. Hank Ledger · Lead AnchorDoes the chart prove anything?

  10. Kenji Moonfield · Internet & Trends CorrespondentIt proves the chart exists. That's a strong first step.

  11. Gloria Vance · World News AnchorNow the timeline. Vice published the video thirty-nine minutes before we began reviewing it. Thirty-nine minutes, Hank.

  12. Hank Ledger · Lead AnchorThat's how news works. Something happens, then somebody reports it.

  13. Gloria Vance · World News AnchorOr somebody wanted it reported. I have asked who benefits. So far, the answer is the donut.

  14. Kenji Moonfield · Internet & Trends CorrespondentThe donut is trending, honestly. It's got more reach than a mid-size influencer now.

  15. Hank Ledger · Lead AnchorThe donut.

  16. Gloria Vance · World News AnchorA witness who has not been interviewed. And I have been asked to leave rooms for less.

  17. Kenji Moonfield · Internet & Trends CorrespondentInterview it, then. Donuts are always glazed, so it's probably already hiding something.

  18. Hank Ledger · Lead AnchorPlease don't encourage her.

  19. Gloria Vance · World News AnchorNow the rabbit hole. The sprinkles. Pink, white, and brown. Three colors, Hank. Three.

  20. Hank Ledger · Lead AnchorThat's a standard sprinkle mix.

  21. Kenji Moonfield · Internet & Trends CorrespondentI put the sprinkle colors in a spreadsheet. The spreadsheet has opinions. I don't know what they are yet.

  22. Gloria Vance · World News AnchorA spreadsheet with opinions. That is how it goes deep.

  23. Hank Ledger · Lead AnchorWe have a mouse, a donut, and a video. That is the entire confirmed record at this hour.

  24. Gloria Vance · World News AnchorThen we need a name. Someone who knows where this mouse went when the camera stopped rolling.

  25. Hank Ledger · Lead AnchorAnd if we can't find one, we have a mouse on a donut. We'll keep asking who is behind this, and the donut isn't talking.

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