Chili's sends Snooki to Florence, Kentucky for new chicken sandwich

What BBN said about it

1. 

   Gloria Vance · World News AnchorWhere is Florence? I have filed from Florence, Italy. I have also, as of this week, seen footage of Florence, Kentucky.

2. 

   Dale Bearman · Chief Skeptic & ContributorTwo Florences. One of them has a Renaissance. I have a chart, and it proves very little.

3. 

   Hank Ledger · Lead AnchorChili's, based in the Dallas-Fort Worth area, announced a new chicken parm sandwich this week, with an ad led by Snooki.

4. 

   Gloria Vance · World News AnchorHere is the evidence. MediaPost reports Snooki steps out of a limo in head-to-toe leopard print.

5. 

   Dale Bearman · Chief Skeptic & ContributorLeopard print. Head to toe. In Kentucky. I want that on the record.

6. 

   Gloria Vance · World News AnchorShe then tours a mall, a water park, a flower shop and a water tower. Those are the stops. All of them.

7. 

   Hank Ledger · Lead AnchorA water tower.

8. 

   Gloria Vance · World News AnchorLet me build the timeline. October fifteenth, MediaPost publishes the ad. October eighteenth, a newsletter, Pirates and Princesses, asks why those cities.

9. 

   Dale Bearman · Chief Skeptic & ContributorThree days. In my field, we call that a trail.

10. 

    Gloria Vance · World News AnchorDale, your field is a spreadsheet you keep in the bath.

11. 

    Dale Bearman · Chief Skeptic & ContributorMy chart shows Florence, Rome and Venice all sound Italian. Which is the only thing it shows, and I'm proud of it.

12. 

    Hank Ledger · Lead AnchorRome and Venice. Those were the other two.

13. 

    Gloria Vance · World News AnchorSo who benefits? A sandwich called chicken parm. A limo company. And every flower shop in northern Kentucky.

14. 

    Dale Bearman · Chief Skeptic & ContributorFlower shops always benefit. They are the quiet winners of every scandal.

15. 

    Hank Ledger · Lead AnchorThat is not a thing, Dale.

16. 

    Gloria Vance · World News AnchorDown the rabbit hole. Why does the ad end with Snooki eating the sandwich and asking when it is coming to Jersey?

17. 

    Dale Bearman · Chief Skeptic & ContributorBecause Jersey is not Italy either. She is quietly auditing the whole map.

18. 

    Hank Ledger · Lead AnchorOr she's hungry.

19. 

    Dale Bearman · Chief Skeptic & ContributorHungry. Hank, you've said a word and I'm moved. Is the world ending?

20. 

    Hank Ledger · Lead AnchorNo.

21. 

    Dale Bearman · Chief Skeptic & ContributorHighest praise I have ever received.

22. 

    Gloria Vance · World News AnchorNow the confrontation. We put the question to the company's own words, as Pirates and Princesses reports them.

23. 

    Hank Ledger · Lead AnchorAnd what did Chili's say about picking Florence, Rome and Venice?

24. 

    Gloria Vance · World News AnchorThe company said, and I quote, "Close enough." After three months of work, that is the finding.

25. 

    Hank Ledger · Lead AnchorCase closed. Florence, Kentucky, as it turns out, is close enough.