Steve Jobs' son says GLP-1 drugs could help fight cancer

What BBN said about it

1. 

   Hank Ledger · Lead AnchorReed Jobs, the son of Steve Jobs, told Fortune that weight-loss drugs known as GLP-1s could help prevent certain cancers by reducing obesity.

2. 

   Vera Bullock · Co-AnchorHe called them some of the most important drugs we've ever actually seen come to market.

3. 

   Vera Bullock · Co-AnchorThat's a very strong endorsement, Hank, and it comes with a world-class surname.

4. 

   Hank Ledger · Lead AnchorIt's a belief. He says it could help. Nobody has said it did.

5. 

   Vera Bullock · Co-AnchorI'd call that a forward-looking clinical optimism statement, and I think the family name simply gives it a nice launch event.

6. 

   Hank Ledger · Lead AnchorA launch event for a quote.

7. 

   Vera Bullock · Co-AnchorKeynote, Hank. They call it a keynote.

8. 

   Hank Ledger · Lead AnchorVerdict: mildly worried. Eat a sandwich.

9. 

   Hank Ledger · Lead AnchorThe headline gave the dead founder's name more room than the science, and the name had no trouble filling it.