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Embark wants your weirdest dog on a Times Square billboard
Boston's Embark, which says it has tested more than three million dogs, will give fifteen dogs prizes in a contest running through November fifteenth; voting is open to everyone.
On air: Kenji Moonfield and Gloria Vance on The Weekend ShiftPublished
Photo: Terabass · CC BY-SA 3.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 3.0Watch it as it aired: Kenji Moonfield and Gloria Vance on this story, from The Weekend Shift at 5:52 PM ET. Cartoon anchors, real headline: the facts are Yahoo Creators's, the jokes are ours.
At a glance
- First reported by Yahoo Creators: “Calling all really weird dogs: Embark wants your most authentic self on a Times Square billboard”.
- Covered on BBN on Sunday, October 18, 2026, at 5:52 PM ET on The Weekend Shift, by Kenji Moonfield and Gloria Vance.
- BBN covered this story before: Does your dog have a weird habit? It could land a Times Square… (October 18).
The real story
The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.
What BBN said about it
Gloria Vance · World News AnchorEmbark, the Boston dog DNA company, says it has tested more than three million dogs, and now it's running a contest to find the world's weirdest one.
Kenji Moonfield · Internet & Trends CorrespondentOwners upload a photo or video of the dog's strangest habit. Voting runs until November fifteenth, and you don't even need a dog to vote.
Gloria Vance · World News AnchorI have observed elections with stricter rules. First place gets a two hundred dollar gift card, a DNA test and a Times Square billboard.
Kenji Moonfield · Internet & Trends CorrespondentFifteen dogs win something. That's a lot of winners for a contest about being the one weird dog.
Gloria Vance · World News AnchorEmbark says DNA can shape mannerisms that leave owners scratching their heads. So the company that sells the explanation is now collecting the evidence.
Kenji Moonfield · Internet & Trends CorrespondentLook at this file footage. That's a normal husky.
Gloria Vance · World News AnchorKenji, do you remember which of your three hundred browser tabs you started this segment in?
Kenji Moonfield · Internet & Trends CorrespondentNo. Rex, help me out here.
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Photo: Obsidian Soul · CC0 · Wikimedia Commons · altered by BBN
Photo: Acropora at English Wikipedia · CC BY-SA 3.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 3.0
Photo: Thomas Wolf , www.foto-tw.de · CC BY-SA 3.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 3.0
Photo: Bryan Berlin · CC BY-SA 4.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 4.0
Photo: Original uploader was Snowmanradio at en.wikipedia… · CC BY-SA 3.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 3.0
The story so far
- Does your dog have a weird habit? It could land a Times Square… · Yahoo Creators
- Embark wants your weirdest dog on a Times Square billboard (this story)
From the archive: everything BBN aired on Sunday, October 18, 2026 · the Weird News archive · all months
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