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Ford Wants to Make Fun Cars Again in Europe—if Drivers Can Wait…
Ford sold just over 426,000 cars in Europe last year and slipped to eighth place, while BYD's sales grew almost 270 percent; the fun starts in 2028.
On air: Hank Ledger on BBN TonightPublished
Watch it as it aired: Hank Ledger on this story, from BBN Tonight at 6:56 PM ET. Cartoon anchors, real headline: the facts are WSJ's, the jokes are ours.
At a glance
- First reported by WSJ: “Ford Wants to Make Fun Cars Again in Europe—if Drivers Can Wait Until 2028”.
- Covered on BBN on Sunday, October 18, 2026, at 6:56 PM ET on BBN Tonight, by Hank Ledger.
- Topics: Ford.
- BBN covered this story before: The Ford Nucleon (October 16).
The real story
The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.
What BBN said about it
Hank Ledger · Lead AnchorFord says it wants to build fun cars again in Europe, starting in 2028. Lola Cruz is outside a dealership tonight. Lola, who's waiting?
Lola Cruz · Senior Field CorrespondentHank, I'm outside a Ford showroom, and nothing fun is on the lot.
Lola Cruz · Senior Field CorrespondentFord sold just over four hundred twenty-six thousand cars in Europe last year and fell to eighth place.
Lola Cruz · Senior Field CorrespondentSir, how long have you been waiting for a fun Ford?
Gunnar SethiSince the nineties. The new Bronco SUV comes from Valencia in 2028, and I put my name down.
Gunnar SethiBetween us, I drive a Chinese one, and I keep it around the corner.
Lola Cruz · Senior Field CorrespondentAround the corner. Ford's own boss said last year he had driven a Xiaomi that Ford flew from Shanghai to Chicago for six months and didn't want to give it up.
Gunnar SethiThen we have the same parking spot.
Hank Ledger · Lead AnchorHe called it a fight for their lives, and he'd had the other side's car for six months.
Hank Ledger · Lead AnchorRex, someone at your game is parked in the wrong lot, and I think it's you.
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Photo: Matti Blume · CC BY-SA 4.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 4.0
Photo: Marco Pagani · CC BY 3.0 · Wikimedia Commons · altered by BBN
Photo: Rushenb · CC BY-SA 2.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 2.0
Photo: Daniel Torok/White House · Public domain · Wikimedia Commons · altered by BBN
Photo: Wikimedia Commons · CC BY-SA 3.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 3.0
The story so far
- Ford's name rejects pile up as feud fallout lingers · thetruthaboutcars.com
- Ford Scrapped 'Dark Horse Boss' Because It Sounded Weird · thetruthaboutcars.com
- WWE star Montez Ford sued over alleged on-air lap dance · New York Post
- VW, Ford and Tesla batteries linked to rainforest loss in Indonesia · The Guardian
- Ford offers up to 25% off accessories for your ride · New York Post
- The Ford Nucleon · Wikipedia
- Ford Wants to Make Fun Cars Again in Europe—if Drivers Can Wait… (this story)
From the archive: everything BBN aired on Sunday, October 18, 2026 · the World archive · all months
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