Pop CultureBBN CULTURE
Geneva watch awards scrap Men's and Ladies' categories
The Geneva awards named eighty-four nominees from three hundred twenty models, with winners due in Geneva on the seventh of November; Rolex still hasn't entered.
Watch it as it aired: Dale Bearman and Hank Ledger on this story, from Wake Up, America at 5:51 AM ET. Cartoon anchors, real headline: the facts are Euronews's, the jokes are ours.

At a glance
- First reported by Euronews: “GPHG 2026: The 'Oscars of watchmaking' scraps gender categories for ‘a breath of fresh air’”, with reporting from TimeToTime, The Hour Glass and Bersenti.
- Covered on BBN on Monday, October 26, 2026, at 5:51 AM ET on Wake Up, America, by Dale Bearman and Hank Ledger.
The real story
The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.
- EuronewsGPHG 2026: The 'Oscars of watchmaking' scraps gender categories for ‘a breath of fresh air’
- TimeToTimeGPHG 2026: The watch prize reinvents itself with no more gender categories - timetotems.com facts used on air
- The Hour GlassGPHG 2026: The 84 Nominees Across 14 Categories facts used on air
- BersentiGPHG 2026 Categories and Nominees: What Does 84 Hours Tell Us? facts used on air
What BBN said about it

Hank Ledger · Lead AnchorThe Geneva watchmaking awards, the GPHG, have scrapped their Men's and Ladies' categories and replaced them with Essential Watch and Complication Watch, Euronews reports.

Dale Bearman · Chief Skeptic & ContributorTwenty-six years of the Oscars of watchmaking, and they only now noticed a wrist doesn't check your passport.

Hank Ledger · Lead AnchorThe organisers say it reflects changing purchasing behaviours and meets industry expectations.

Dale Bearman · Chief Skeptic & ContributorPurchasing behaviours. Translation: somebody in marketing found a spreadsheet, and the principle got sent to the engraver last.

Hank Ledger · Lead AnchorUnder the new rules, a Chopard ladies' watch and a Bovet men's piece compete in the same category, according to TimeToTime.

Dale Bearman · Chief Skeptic & ContributorSame category. The judges now have to compare two watches without the cheat sheet.

Hank Ledger · Lead AnchorThere's a new Gemset category too, for watches set with up to six carats of gemstones.

Hank Ledger · Lead AnchorAnd eighty-four watches are nominated, from three hundred twenty models.

Dale Bearman · Chief Skeptic & ContributorTwo hundred thirty-six models went home with nothing.

Dale Bearman · Chief Skeptic & ContributorAnd Rolex has never taken part at all, so the biggest name in the room is the one not in it.

Hank Ledger · Lead AnchorEssential Watch and Complication Watch. I've been both, Dale, and the audience only ever voted for one.
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