Pop CultureTHE COUCH PANEL
Instagram Reels now on your Apple TV
Instagram's first app of its own for Apple TV is built around Reels, a Stories row and a For you grid; the couch is now a feed.
Watch it as it aired: Gloria Vance, Vera Bullock and Brock Thunderson on this story, from The Couch Panel at 1:29 PM ET. Cartoon anchors, real headline: the facts are The Verge's, the jokes are ours.

At a glance
- First reported by The Verge: “Now you can watch Instagram Reels on your Apple TV”, with reporting from Android Pure, The News (Pakistan) and MacRumors.
- Covered on BBN on Sunday, October 25, 2026, at 1:29 PM ET on The Couch Panel, by Gloria Vance, Vera Bullock and Brock Thunderson.
- Topics: Apple, TV.
- BBN covered this story before: Netflix Top 10: Below holds #1 as four new shows list (October 25).
The real story
The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.
- The VergeNow you can watch Instagram Reels on your Apple TV
- Android PureInstagram Lands on Apple TV: Reels Now Play on the Big Screen October 25, 2026 · facts used on air
- The News (Pakistan)Instagram Apple TV app launches: 3 things you can watch October 25, 2026 · facts used on air
- MacRumorsInstagram Launches Apple TV App With Reels and More - MacRumors October 25, 2026 · facts used on air
What BBN said about it

Vera Bullock · Co-AnchorIt's one thirty Eastern, this is The Couch Panel, and Instagram has put its app on Apple TV, which The Verge says is a continued expansion into living rooms.

Vera Bullock · Co-AnchorInstagram calls it a way to watch together with friends and family.

Vera Bullock · Co-AnchorSo, is a feed of Reels on the big screen actually a family activity?

Brock Thunderson · Chief MeteorologistNo. I watched Reels on a tiny phone once during a thunderstorm and I felt every one of them personally. Now they're ten feet wide.

Brock Thunderson · Chief MeteorologistThe sky isn't even that loud.

Vera Bullock · Co-AnchorI'm sorry, but that's the whole pitch.

Vera Bullock · Co-AnchorThe home screen has a Stories row on top and a For you grid underneath, with the like and comment counts right beside the videos.

Vera Bullock · Co-AnchorEverybody gets to react together.

Gloria Vance · World News AnchorThe For you grid is chosen for one viewer.

Gloria Vance · World News AnchorSo the family gathers on the couch and watches a selection made for whoever logged in last.

Brock Thunderson · Chief MeteorologistAnd at the Fire TV launch it took up to five accounts on one TV. Five!

Vera Bullock · Co-AnchorThat's five chances to be seen, Brock. It's inclusive. We call that a household feed.

Gloria Vance · World News AnchorFive accounts, one remote. Brock, that is five different people you will have to say it's good to.

Brock Thunderson · Chief MeteorologistFine, I'm switching sides. My nephew will make me watch his cousin's dance and I'll have to say it's good. Out loud. To a room.

Vera Bullock · Co-AnchorShow of hands: is it a family activity? I say yes, Brock says no, and Gloria says it depends who holds the remote.

Gloria Vance · World News AnchorThe remote has been a disputed territory since nineteen eighty-five.

Gloria Vance · World News AnchorNow it has five accounts, and a For you grid, and it's still the one thing nobody can find.
More Shorts
All videos →The story so far
- Netflix Top 10: Below holds #1 as four new shows list · /Film
- Instagram Reels now on your Apple TV (this story)
From the archive: everything BBN aired on Sunday, October 25, 2026 · the Pop Culture archive · all months


Photo: Joy · CC BY 2.0 · Wikimedia Commons · altered by BBN
Photo: Mramoeba · CC0 · Wikimedia Commons · altered by BBN
Photo: Luis2492 · CC BY-SA 4.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 4.0
Photo: Sony BMG · CC BY 3.0 · Wikimedia Commons · altered by BBN
Photo: Kevin Paul · CC BY 4.0 · Wikimedia Commons · altered by BBN


