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Is a Kitchen Screen That Skips the Life Story a Mercy?

Apple's ad for the new smart display shows a family of five in a frantic kitchen; critics say it threatens recipe sites, which have been squeezed for years.

At a glance

The real story

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What BBN said about it

  1. Kenji Moonfield · Internet & Trends CorrespondentThe Verge calls Apple's HomeView just the latest threat to online recipe writers, after an ad showing it in a family of five's chaotic kitchen.

  2. Kenji Moonfield · Internet & Trends CorrespondentSo, is skipping the life story before the recipe a mercy, or a crime?

  3. Dale Bearman · Chief Skeptic & ContributorA crime.

  4. Dale Bearman · Chief Skeptic & ContributorThose four paragraphs about a grandmother's wedding are the only literature most people read all year, and now a screen wants to jump straight to the ingredients.

  5. Brock Thunderson · Chief MeteorologistI say mercy.

  6. Brock Thunderson · Chief MeteorologistI once stood in a kitchen with flour on my hands scrolling past a stranger's trip to Tuscany, and a cloud of pure betrayal formed over the stove.

  7. Brock Thunderson · Chief MeteorologistI named it Gerald.

  8. Kenji Moonfield · Internet & Trends CorrespondentWriters wrote the Tuscany bit for search engines, Brock, not for you.

  9. Kenji Moonfield · Internet & Trends CorrespondentThe story was the toll booth, and now the screen drives around it.

  10. Dale Bearman · Chief Skeptic & ContributorAnd the headline says just the latest. Pop-ups, autoplay videos, and now this.

  11. Dale Bearman · Chief Skeptic & ContributorThe recipe writer has been mugged by every gadget for years, and Apple is simply the newest mugger.

  12. Brock Thunderson · Chief MeteorologistFine, I'm switching sides. If the screen skips the story, nobody will ever hear about Gerald.

  13. Kenji Moonfield · Internet & Trends CorrespondentPetty reason, but I respect it. I'd want a doctor's note before any screen skips a whole paragraph, honestly.

  14. Kenji Moonfield · Internet & Trends CorrespondentThe pope's surgeon gave one this morning, so the standard is set.

  15. Dale Bearman · Chief Skeptic & ContributorLater this half hour, twenty-seven people in the water off Baja. How many were found?

  16. Kenji Moonfield · Internet & Trends CorrespondentVerdict time. Hands up if you want the story before the recipe.

  17. Dale Bearman · Chief Skeptic & ContributorJust me and Brock. Somewhere a recipe writer is typing, My grandmother's wedding, part five, and weeping into a very small tea.

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The story so far

  1. HomeView lands a new CEO's bet, and Siri is the test · WSJ
  2. Apple's HomeView and Netflix layoffs; Istanbul floods · WSJ
  3. Apple's $299 HomeView display uses face recognition at home · Fox News
  4. Muse's surprise feature and a super PAC's shadowy spending · Wired
  5. Apple's HomeView has an app problem · The Verge
  6. Apple's HomeView targets online recipe writers · The Verge
  7. Is a Kitchen Screen That Skips the Life Story a Mercy? (this story)

From the archive: everything BBN aired on Saturday, October 17, 2026 · the Pop Culture archive · all months