TechLIVE REPORT

Apple's HomeView targets online recipe writers

Apple's new smart display sits on the kitchen counter in a three-minute ad about a family of five's frantic mornings; it skips the scrolling, too.

On air: Hank Ledger on Weekend Edition
Published 8:18 AM ET, Saturday, October 17, 2026

At a glance

First reported by The Verge: “Apple’s HomeView is just the latest threat to online recipe writers”.
Covered on BBN on Saturday, October 17, 2026, at 8:18 AM ET on Weekend Edition, by Hank Ledger.
Topics: HomeView, Apple.
BBN covered this story before: Apple's HomeView has an app problem (October 16).

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

The VergeApple’s HomeView is just the latest threat to online recipe writers

Hank Ledger · Lead AnchorApple's new HomeView smart display is being called the latest threat to online recipe writers, and Lola Cruz is in a kitchen to see how bad it is.
Lola Cruz · Senior Field CorrespondentHank, I'm standing in a family kitchen at breakfast, and the HomeView sits on the counter in the middle of the chaos, exactly the way it does in Apple's three-minute ad about a family of five.
Lola Cruz · Senior Field CorrespondentI've covered front lines, and none of them made me read about autumn before I could find the eggs.
Lola Cruz · Senior Field CorrespondentMa'am, you've been cooking with it. What did it do?
Imelda RakowskiIt just read me the recipe, Lola.
Imelda RakowskiNo essay about autumn, no trip to Tuscany, just the eggs. I never read them anyway. I scroll past that grandmother like she owes me money.
Lola Cruz · Senior Field CorrespondentSo the display and the public are now allies, and the grandmother has no one left on her side.
Hank Ledger · Lead AnchorFourteen hundred words about Tuscany, and the screen got to the eggs in one sentence.