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Kylie Jenner debuts on Victoria's Secret runway in $50M Fantasy Bra

The Jacob and Co. piece has a seventy-five carat centerpiece and took fifteen artisans over a thousand hours to build; the diamond count is reported two ways.

Photo: Hayu · CC BY 3.0 · Wikimedia Commons · altered by BBN
▶ As it aired · Pop Culture

Watch it as it aired: Dale Bearman and Hank Ledger on this story, from Wake Up, America at 5:00 AM ET. Cartoon anchors, real headline: the facts are Fox News's, the jokes are ours.

Photo: Kylie Jenner
Photo: Hayu · CC BY 3.0 · Wikimedia Commons · altered by BBN

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The real story

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

What BBN said about it

  1. Hank Ledger · Lead AnchorKylie Jenner made her Victoria's Secret runway debut in a fifty million dollar Jacob and Co.

  2. Hank Ledger · Lead AnchorFantasy Bra with a seventy-five carat centerpiece, Fox News reports.

  3. Dale Bearman · Chief Skeptic & ContributorFifty million dollars. For a bra. I have a flat in Croydon and it's worth less, and it has walls.

  4. Hank Ledger · Lead AnchorForbes says it has no fabric at all. The centerpiece is a seventy-five point five four carat fancy vivid yellow diamond.

  5. Dale Bearman · Chief Skeptic & ContributorNo fabric. So it's all load-bearing diamonds.

  6. Dale Bearman · Chief Skeptic & ContributorOne bad clasp on that runway and you've got a gemstone avalanche in Culver City, and the front row is Timothée Chalamet.

  7. Hank Ledger · Lead AnchorNobody reported an avalanche.

  8. Dale Bearman · Chief Skeptic & ContributorNot yet. Also, I've never seen a Victoria's Secret show. Is the bra the whole plot, or is there a second act?

  9. Hank Ledger · Lead AnchorThere are wings. Big white feathered ones, with a silver look and a matching miniskirt. That's the plot.

  10. Hank Ledger · Lead AnchorFifteen artisans spent more than a thousand hours on about three thousand two hundred eighteen components.

  11. Hank Ledger · Lead AnchorForbes counts forty-four ten diamonds, but the jeweler says forty-four oh nine extra.

  12. Dale Bearman · Chief Skeptic & ContributorSo a diamond is missing from a bra with no fabric. There's nowhere to lose it. That's the engineering failure.

  13. Hank Ledger · Lead AnchorForty-four hundred diamonds, one disagreement, and not one pocket.

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The story so far

  1. Victoria's Secret show returns with a $50 million Fantasy Bra · Yahoo
  2. Miranda Kerr on skipping the Victoria's Secret show · E! News
  3. Kylie Jenner Makes Surprise Victoria's Secret Fashion Show Debut · E! News
  4. The Latest: Khalil Supreme Court appeal, Hurts out, Kylie's $50M bra · The New York Times
  5. Kendall Jenner, Jacob Elordi Cozy Up at Academy Museum Gala · E! News
  6. Kylie Jenner walks in $50m bra at Victoria's Secret show · BBC
  7. Kylie Jenner debuts on Victoria's Secret runway in $50M Fantasy Bra (this story)

From the archive: everything BBN aired on Wednesday, October 21, 2026 · the Pop Culture archive · all months