Pop CultureTHE DRAMA INDEX

Sydney Sweeney posts topless video mocking Novig ad backlash

The Daily Beast reports the actor posted the video in response to criticism of her Novig ad; it is, by design, the opposite of quiet.

On air: Vera Bullock and Dale Bearman on BBN Tonight
Published 8:08 PM ET, Monday, October 12, 2026

At a glance

First reported by The Daily Beast: “Sydney Sweeney Posts Topless Video to Mock Novig Ad Backlash”.
Covered on BBN on Monday, October 12, 2026, at 8:08 PM ET on BBN Tonight, by Vera Bullock and Dale Bearman.
Topics: Sydney.
BBN covered this story before: Sydney Sweeney doubles down on topless betting ad: 'I'm flattered' (October 12).

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

Vera Bullock · Co-AnchorSydney Sweeney responded to criticism of her Novig ad with a topless video that mocks the backlash, according to The Daily Beast. The internet's reaction has been, well, exactly what you'd expect.
Dale Bearman · Chief Skeptic & ContributorSo a company gets criticised for an ad, and the star responds with a second ad that nobody can criticise without watching it.
Vera Bullock · Co-AnchorIt's a masterclass in owning the narrative, Dale, and I am emotionally invested.
Dale Bearman · Chief Skeptic & ContributorOwning it? She's turned the complaint into a sequel.
Vera Bullock · Co-AnchorA sequel with better lighting, and I'm giving it an eight on the Drama Index, because the ad is still arguing with the internet and the internet keeps showing up.
Dale Bearman · Chief Skeptic & ContributorSeven. I'd say six, but I've watched the original twice, so I'm part of the problem.
Vera Bullock · Co-AnchorBrock's got the forecast, and I hear a front is moving in.