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Cal AI's Viral Rise: "A Billboard With a Fork in It"
From the BBN segment “Cal AI's viral rise was powered by paid influencers”, cut down to under a minute.
The full story and the real reporting behind it (TechCrunch) →
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Read the storyTranscript of the segment
What BBN said on air. The facts are in the original report: TechCrunch.
Dr. Nina ByteCal AI, the app that counts calories from a photo of your plate, made over thirty million dollars in two years, and MyFitnessPal bought it in March.
Dr. Nina ByteTechCrunch reports the engine was a small army of influencers who were paid to post, which means the spontaneous love you scrolled past had an invoice.
Kenji MoonfieldNo, those guys really liked it. You can tell by how they held the plate up to the light.
Dr. Nina ByteThey were holding a billboard with a fork in it, Kenji.
Kenji MoonfieldA billboard with a fork. So the guy who cried over his salad was clocked in.
Dr. Nina ByteProbably salaried, with a lunch break.
Kenji MoonfieldI just scrolled my whole feed and every clip I trusted had a check behind it.
Kenji MoonfieldThe only honest one is mine, and it has eleven views. Hashtag paidtoeat.
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