TechSPECIAL REPORT
Apple brings touch to the Mac, reversing years-old stance
The fourteen-inch model starts at two thousand eight hundred ninety-nine dollars, with preorders opening October thirtieth; Apple has now touched the one thing Jobs reportedly warned against.

At a glance
- First reported by CNBC: “Apple brings touch to the Mac, reversing years-old stance on touchscreen laptop”, with reporting from TechCrunch, IBTimes UK and Macworld.
- Covered on BBN on Thursday, October 29, 2026, at 1:16 AM ET on BBN Overnight, by Gloria Vance, Kenji Moonfield and Dale Bearman.
- Topics: Apple.
The real story
The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.
- CNBCApple brings touch to the Mac, reversing years-old stance on touchscreen laptop
- TechCrunchApple launches its new touchscreen MacBook Pro October 28, 2026 · facts used on air
- IBTimes UKApple CEO John Ternus Reverses Steve Jobs' 'Ergonomically Terrible' Touchscreen Ban With First OLED MacBook Pro October 28, 2026 · facts used on air
- MacworldPro and Tell event live blog: Apple unveils its first touchscreen MacBook October 28, 2026 · facts used on air
What BBN said about it

Gloria Vance · World News AnchorApple has announced a touchscreen MacBook Pro, the company's third major launch under chief executive John Ternus, who took over from Tim Cook on the first of September.

Gloria Vance · World News AnchorTernus said, quote, yes, for the very first time, we are bringing touch to the Mac.

Gloria Vance · World News AnchorThe fourteen-inch model starts at two thousand eight hundred ninety-nine dollars, and the sixteen-inch at three thousand three hundred ninety-nine, according to TechCrunch.

Kenji Moonfield · Internet & Trends CorrespondentThe display hits two thousand nits of peak brightness and holds up to sixteen terabytes of storage.

Kenji Moonfield · Internet & Trends CorrespondentPreorders open October thirtieth, and it goes on sale November sixth.

Gloria Vance · World News AnchorThe reversal is notable. TechCrunch reports Steve Jobs once called a touchscreen Mac ergonomically terrible, and the Touch Bar, Apple's earlier attempt, was later removed.

Dale Bearman · Chief Skeptic & ContributorSo the company spent years insisting you must not touch the screen, and now it wants you to touch the screen. Fingerprints, Kenji.

Dale Bearman · Chief Skeptic & ContributorOn a three thousand dollar laptop.

Kenji Moonfield · Internet & Trends CorrespondentBro, the teaser was just a logo on a wall with music building. That's the whole trailer, and it worked.

Gloria Vance · World News AnchorWipe it down. Carry a cloth. That is real advice from a woman who has handled many surfaces.

Kenji Moonfield · Internet & Trends CorrespondentClip it.
From the archive: everything BBN aired on Thursday, October 29, 2026 · the Tech archive · all months






