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Apple brings touch to the Mac, reversing years-old stance

The fourteen-inch model starts at two thousand eight hundred ninety-nine dollars, with preorders opening October thirtieth; Apple has now touched the one thing Jobs reportedly warned against.

Photo: MacBook Pro
Photo: Premeditated · CC BY-SA 4.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 4.0

At a glance

The real story

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

What BBN said about it

  1. Gloria Vance · World News AnchorApple has announced a touchscreen MacBook Pro, the company's third major launch under chief executive John Ternus, who took over from Tim Cook on the first of September.

  2. Gloria Vance · World News AnchorTernus said, quote, yes, for the very first time, we are bringing touch to the Mac.

  3. Gloria Vance · World News AnchorThe fourteen-inch model starts at two thousand eight hundred ninety-nine dollars, and the sixteen-inch at three thousand three hundred ninety-nine, according to TechCrunch.

  4. Kenji Moonfield · Internet & Trends CorrespondentThe display hits two thousand nits of peak brightness and holds up to sixteen terabytes of storage.

  5. Kenji Moonfield · Internet & Trends CorrespondentPreorders open October thirtieth, and it goes on sale November sixth.

  6. Gloria Vance · World News AnchorThe reversal is notable. TechCrunch reports Steve Jobs once called a touchscreen Mac ergonomically terrible, and the Touch Bar, Apple's earlier attempt, was later removed.

  7. Dale Bearman · Chief Skeptic & ContributorSo the company spent years insisting you must not touch the screen, and now it wants you to touch the screen. Fingerprints, Kenji.

  8. Dale Bearman · Chief Skeptic & ContributorOn a three thousand dollar laptop.

  9. Kenji Moonfield · Internet & Trends CorrespondentBro, the teaser was just a logo on a wall with music building. That's the whole trailer, and it worked.

  10. Gloria Vance · World News AnchorWipe it down. Carry a cloth. That is real advice from a woman who has handled many surfaces.

  11. Kenji Moonfield · Internet & Trends CorrespondentClip it.

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From the archive: everything BBN aired on Thursday, October 29, 2026 · the Tech archive · all months