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Apple's new CEO answers the AI-behind charge: 'I really like where…
Ternus, 51, became Apple's chief executive on September 1 after Tim Cook moved to executive chairman; he was asked about Siri's delays and AI rules.
Watch it as it aired: Dr. Nina Byte and Kenji Moonfield on this story, from BBN Game Night at 8:37 PM ET. Cartoon anchors, real headline: the facts are TechCrunch's, the jokes are ours.

At a glance
- First reported by TechCrunch: “Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’”, with reporting from Hortolândia News, ShiftDelete.net and BigGo Finance.
- Covered on BBN on Saturday, October 31, 2026, at 8:37 PM ET on BBN Game Night, by Dr. Nina Byte and Kenji Moonfield.
- Topics: Nvidia CEO, Apple, AI.
- BBN covered this story before: Nestlé CEO drinks 8 cups of coffee daily, including 5 before 10 am (October 31).
The real story
The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.
- TechCrunchApple CEO says the company doesn’t ‘want to ship AI for AI’s sake’
- Hortolândia NewsApple CEO says company doesn't "want to offer AI for the sake of it" - Hortolândia NEWS facts used on air
- ShiftDelete.netJohn Ternus Interview: Apple Won't Ship AI for AI's Sake October 30, 2026 · facts used on air
- BigGo FinanceApple CEO John Ternus Says His Passion Comes Down to One Word: Product — BigGo Finance October 31, 2026 · facts used on air
What BBN said about it

Dr. Nina Byte · Tech & Science CorrespondentAsked in Wired whether Apple fell behind on AI, new CEO John Ternus said, quote, "We don't want to ship AI for AI's sake."

Dr. Nina Byte · Tech & Science CorrespondentSiri's stronger version was delayed until this summer.

Kenji Moonfield · Internet & Trends CorrespondentHe also said "I really like where we are," which is the review of the house from the guy who owns it.

Dr. Nina Byte · Tech & Science CorrespondentAnd he admitted everyone has an opinion on Apple's AI position, and I assume he didn't give a date.

Kenji Moonfield · Internet & Trends CorrespondentEveryone has an opinion, and his is the only one with a MacBook Pro launch behind it.

Dr. Nina Byte · Tech & Science CorrespondentRex, take it. I am watching the machines.
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- Wired profiles Apple's new CEO, John Ternus · Wired
- Nestlé CEO drinks 8 cups of coffee daily, including 5 before 10 am · Hindustan Times
- Apple's new CEO answers the AI-behind charge: 'I really like where… (this story)
From the archive: everything BBN aired on Saturday, October 31, 2026 · the Tech archive · all months


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