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Etsy bans AI-generated recipes and patterns from its marketplace

Sellers must now show a real item made from their instructions, with at least one untouched photo; AI art stays on sale if disclosed, deadpan.

Photo: Cograng · CC BY-SA 4.0 · Wikimedia Commons
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Photo: Etsy
Photo: Cograng · CC BY-SA 4.0 · Wikimedia Commons

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What BBN said about it

  1. Hank Ledger · Lead AnchorEtsy has banned AI-generated recipes and sewing and crochet patterns sold as digital downloads, and it will remove bot-generated listings made with no human involved, CNBC reports.

  2. Dale Bearman · Chief Skeptic & ContributorSellers now have to show a real item made from the instructions, plus at least one untouched photo of it.

  3. Dale Bearman · Chief Skeptic & ContributorA rendered cake is out. Somebody now has to photograph a real one and swear to it.

  4. Hank Ledger · Lead AnchorWhy would anyone need a rule that says you have to make the thing?

  5. Dale Bearman · Chief Skeptic & ContributorBecause a chatbot will happily write you a crochet pattern for a sweater that cannot physically exist. Etsy says the confusion is a top-three barrier to shopping there.

  6. Hank Ledger · Lead AnchorSo somebody bought instructions for a hat and received a theory.

  7. Dale Bearman · Chief Skeptic & ContributorAnd the AI art is still allowed, as long as the seller says so. The sweater is banned. The picture of the sweater is fine.

  8. Hank Ledger · Lead AnchorThirty years I've eaten the same casserole, and I couldn't show Etsy one untouched photo of it. Somebody always got at it first.

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Aired on#TrendingWhat the internet is yelling aboutAbout the show →

The story so far

  1. John Casterline posts comedy short about someone looking AI-generated · YouTube (John Casterline)
  2. John Casterline's 'looks AI generated' clip hits 3.8 million views · YouTube (John Casterline)
  3. Giants' Winston Experience; deepfake warning to judges; JoJo… · New York Post
  4. OpenAI: AI deepfakes will become impossible to verify · Breitbart
  5. Etsy bans AI-generated recipes and patterns from its marketplace (this story)

From the archive: everything BBN aired on Friday, October 23, 2026 · the Tech archive · all months