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How The New York Times Reports on A.I. Images

The Times' visual investigations team, led by Malachy Browne, says verifying video and audio will become extremely challenging; reporters must review original material before publication.

▶ As it aired · Tech

Watch it as it aired: Hank Ledger and Vera Bullock on this story, from BBN Newsroom at 1:15 PM ET. Cartoon anchors, real headline: the facts are The New York Times's, the jokes are ours.

At a glance

The real story

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

What BBN said about it

  1. Hank Ledger · Lead AnchorThe New York Times has laid out how its reporters and editors sift through what's real and what's AI-made when images and videos land on their desks, the paper reports.

  2. Vera Bullock · Co-AnchorSo a team of professionals looks at a picture and decides whether it's a picture. Hank, I do that every morning with my own face.

  3. Hank Ledger · Lead AnchorThe Times visual investigations team is led by Malachy Browne, who says verifying video and audio is going to get extremely challenging.

  4. Vera Bullock · Co-AnchorExtremely challenging. That's a bold way to say we're all doomed, Hank. Could you say it with more warmth?

  5. Hank Ledger · Lead AnchorExtremely challenging.

  6. Vera Bullock · Co-AnchorWonderful. Nothing changed, and yet I feel nothing.

  7. Hank Ledger · Lead AnchorTheir verification tool links AI-generated insights back to primary sources, and journalists have to review the original material before anything is published, according to WAN-IFRA.

  8. Vera Bullock · Co-AnchorA reader flagged the quote error. So the Times verification tool, at that moment, was a reader with a free afternoon.

  9. Hank Ledger · Lead AnchorStaff were also warned not to use AI to draft or significantly revise an article. Which raises a question for this script.

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