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Human-AI Indian music label Raagverse launches with three-song album

Raagverse, from Equinox Virtual CEO Amita Madhvani, debuts with three songs, all with lyrics by Mamta Javkar; it's a label, apparently.

▶ As it aired · Tech

Watch it as it aired: Chip Darnell on this story, from BBN Overnight at 1:56 AM ET. Cartoon anchors, real headline: the facts are Variety's, the jokes are ours.

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What BBN said about it

  1. Chip Darnell · U.S. News AnchorVariety reports a new Indian label called Raagverse pairs human songwriting with AI production tools, and its first album is out on October twentieth.

  2. Zephyr MaldonadoI saw that. I think it's beautiful, and I'd like to be clear that I was not approached. Not yet.

  3. Chip Darnell · U.S. News AnchorThe album is called Janaa Hai Toh Jao, and it has three songs. Mamta Javkar wrote the lyrics for all three.

  4. Zephyr MaldonadoThree songs. I could bring that to a label by Thursday. I have nine.

  5. Chip Darnell · U.S. News AnchorNine?

  6. Zephyr MaldonadoEleven, if you count the ones about the van. Tell us about your new project, you'd say. I'm glad you asked.

  7. Chip Darnell · U.S. News AnchorSo tell us about the new project, Zephyr. What are you working on?

  8. Zephyr MaldonadoIt's a ukulele album played entirely in parking lots. This is the ukulele. The label on it says label-ready.

  9. Chip Darnell · U.S. News AnchorBut let me ask you the hard one. Amita Madhvani says it is not human creativity versus AI. Has a label signed you?

  10. Zephyr MaldonadoI'm in conversations. Mostly with myself, in the van, but they're going well. Technology helps us take it somewhere new, as she says.

  11. Chip Darnell · U.S. News AnchorSo has anyone at Raagverse contacted you? Yes or no.

  12. Zephyr MaldonadoNo. I emailed their press address and it said the message was undeliverable. I took it personally.

  13. Chip Darnell · U.S. News AnchorZephyr, that's a lot to share. Thank you for being honest.

  14. Zephyr MaldonadoI've been an artist for fourteen years and I've never once been on a streaming service. Apple, Spotify, none of them.

  15. Chip Darnell · U.S. News AnchorOkay, lightning round. Favorite streaming service?

  16. Zephyr MaldonadoWhichever one calls me back.

  17. Chip Darnell · U.S. News AnchorBest number of songs for an album?

  18. Zephyr MaldonadoFourteen. But three is a label, apparently, so I'm flexible.

  19. Chip Darnell · U.S. News AnchorLast one. Who would write your lyrics?

  20. Zephyr MaldonadoMe. Zephyrverse launches this week with four songs. The press release says it's bigger than Raagverse. The press release is also me.

  21. Chip Darnell · U.S. News AnchorZephyr Maldonado, folks. Best of luck with the van.

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The story so far

  1. Indian American conservatives see anti-Indian signals in GOP moves · The Hill
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  6. Spaghetti worm genus gets named; new species Terebellosuctoria jimii · ScienceAlert
  7. Human-AI Indian music label Raagverse launches with three-song album (this story)

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