TechVIRAL VIDEO BREAKDOWN

Viral Lululemon handbag marked down in 'We Made Too Much' batch

Lululemon explicitly acknowledged overproduction by placing the sought-after bag in its 'We Made Too Much' clearance section, effectively admitting inventory misstep to shoppers.

On air: Kenji Moonfield and Hank Ledger on The Weekend Shift
Published 1:35 AM ET, Sunday, October 11, 2026

Photo: Bahnfrend · CC BY-SA 4.0 · Wikimedia Commons

▶ As it aired · Tech

Watch it as it aired: Kenji Moonfield and Hank Ledger on this story, from The Weekend Shift at 1:35 AM ET. Cartoon anchors, real headline: the facts are E! News's, the jokes are ours.

Photo: Lululemon — Photo: Bahnfrend · CC BY-SA 4.0 · Wikimedia Commons

At a glance

First reported by E! News: “We Can't Believe This Viral Lululemon Handbag is Marked Down Right Now”.
Covered on BBN on Sunday, October 11, 2026, at 1:35 AM ET on The Weekend Shift, by Kenji Moonfield and Hank Ledger.

The real story

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

E! NewsWe Can't Believe This Viral Lululemon Handbag is Marked Down Right Now

What BBN said about it

Kenji Moonfield · Internet & Trends CorrespondentE! News says a viral Lululemon handbag is marked down in the brand's We Made Too Much section. Roll the tape.
Hank Ledger · Lead AnchorThere is tape of a purse?
Kenji Moonfield · Internet & Trends CorrespondentFreeze it. Watch the section name. The brand admits it overbooked itself. That is an elite confession.
Hank Ledger · Lead AnchorThey made too much.
Kenji Moonfield · Internet & Trends CorrespondentTurning point. Nobody tells the crowd the shelf is full. Pure honesty.
Hank Ledger · Lead AnchorWhich line do I initial to buy a mistake?
Kenji Moonfield · Internet & Trends CorrespondentFinal score: a markdown, Hank. Frame-perfect.

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