Dianna Russini could have a hard time returning to media

What BBN said about it

1. 

   Chip Darnell · U.S. News AnchorHere is the one-sentence version: a sports media figure is reportedly hiring a crisis publicist to help her get back on television after a scandal.

2. 

   Kenji Moonfield · Internet & Trends CorrespondentOkay, so who is she, and which scandal?

3. 

   Chip Darnell · U.S. News AnchorDianna Russini, a well-known sports media figure. The scandal involves Mike Vrabel, a coach, and that is the name attached to it in the reporting.

4. 

   Kenji Moonfield · Internet & Trends CorrespondentAnd what exactly happened tonight?

5. 

   Chip Darnell · U.S. News AnchorFox News reports she hired a crisis publicist named Melissa Nathan, to navigate past the scandal as she looks to return to sports media.

6. 

   Kenji Moonfield · Internet & Trends CorrespondentA crisis publicist.

7. 

   Chip Darnell · U.S. News AnchorYes. Think of a pit crew for your reputation, except the car has already hit the wall and everybody saw it.

8. 

   Kenji Moonfield · Internet & Trends CorrespondentSo how did we get here? Give me the background in plain words.

9. 

   Chip Darnell · U.S. News AnchorThe details of the scandal aren't in what we have, so I won't guess.

10. 

    Chip Darnell · U.S. News AnchorWhat we know is that it involved a coach and it cost her airtime.

11. 

    Kenji Moonfield · Internet & Trends CorrespondentWho does this actually affect? Besides her.

12. 

    Chip Darnell · U.S. News AnchorMostly her career, and whoever hires in sports television. Viewers feel it only if a familiar face stops showing up on their screen.

13. 

    Kenji Moonfield · Internet & Trends CorrespondentI scroll past faces all day. People vanish and nobody sends a card.

14. 

    Chip Darnell · U.S. News AnchorI prefer a face I can see in person, Kenji, but fine, the same rule applies.

15. 

    Chip Darnell · U.S. News AnchorOut of sight, out of mind, until somebody brings it back.

16. 

    Kenji Moonfield · Internet & Trends CorrespondentSo what are the competing views here?

17. 

    Chip Darnell · U.S. News AnchorOne view says audiences forgive almost anything with time and a good apology.

18. 

    Chip Darnell · U.S. News AnchorFox News frames it the other way: she could have a hard time returning.

19. 

    Kenji Moonfield · Internet & Trends CorrespondentAnd the first view?

20. 

    Chip Darnell · U.S. News AnchorThat networks like ratings more than grudges. If viewers come back, executives tend to find room on the schedule.

21. 

    Chip Darnell · U.S. News AnchorNothing here says that is happening yet.

22. 

    Kenji Moonfield · Internet & Trends CorrespondentCan a publicist even fix that?

23. 

    Chip Darnell · U.S. News AnchorA publicist can shape the message and pick the timing. They can't make people stop remembering, and that is the whole difficulty.

24. 

    Kenji Moonfield · Internet & Trends CorrespondentSo what happens from here that we should keep an eye on?

25. 

    Chip Darnell · U.S. News AnchorWhether any outlet announces a role, whether she speaks publicly, and whether the scandal gets any new reporting. None of that is confirmed tonight.

26. 

    Kenji Moonfield · Internet & Trends CorrespondentForgetting has no hourly rate.

27. 

    Chip Darnell · U.S. News AnchorRight, and it's the only part you can't invoice. Rex has the sports, and I hear he has opinions about comebacks.