Helix Carbon says it can make iron cheaper by recycling blast…

What BBN said about it

1. 

   Hank Ledger · Lead AnchorTechCrunch reports that Helix Carbon says it can make iron cheaper by recycling pollution from blast furnaces, which cuts emissions and improves the steel industry's margins.

2. 

   Vera Bullock · Co-AnchorSo the smoke finally gets a job. I love that for it, because nobody ever believed in the smoke.

3. 

   Hank Ledger · Lead AnchorIt's still pollution, Vera. It just has a new title.

4. 

   Vera Bullock · Co-AnchorSenior vice president of exhaust. And I want it to have a parking spot, a desk and a little name plate.

5. 

   Hank Ledger · Lead AnchorA name plate.

6. 

   Vera Bullock · Co-AnchorFine, no plate.

7. 

   Vera Bullock · Co-AnchorBut the claim is that the company can drive down emissions and improve margins, and the story doesn't say it's proven at scale, so I'm calling it a promising pitch.

8. 

   Hank Ledger · Lead AnchorRating, with ceremony: Medium Bonkers.

9. 

   Hank Ledger · Lead AnchorA company says it can make iron from its own smoke, and the smoke has already asked about a window office.

10. 

    Hank Ledger · Lead AnchorRex, you're up, and yes, your bench has a window.