KFC's $3.49 Go Bucket and October's chicken craze

What BBN said about it

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   Gloria Vance · World News AnchorIn nineteen fifty-seven, a KFC family bucket held fourteen pieces of chicken, five rolls and a pint of gravy. Parade has the record.

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   Hank Ledger · Lead AnchorAnd today?

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   Gloria Vance · World News AnchorToday KFC sells a Go Bucket, starting at three dollars and forty-nine cents. It launched nationwide on Monday, October fifth.

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   Dr. Nina Byte · Tech & Science CorrespondentI ran the numbers. Customers pick four nuggets, two wings or one tender. That's six combinations, and none of them is fourteen pieces.

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   Hank Ledger · Lead AnchorOne tender.

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   Gloria Vance · World News AnchorA bucket, in name only. I have covered disappearances before, Hank, and none of them left a missing pint behind.

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   Hank Ledger · Lead AnchorA pint of gravy is a lot to lose.

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   Dr. Nina Byte · Tech & Science CorrespondentKFC says each Go Bucket carries sixteen to eighteen grams of protein, depending on the combination. Gravy is not listed.

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   Gloria Vance · World News AnchorThen we go to the timeline. Popeyes launched a five-dollar Honey Chicken Biscuit on September twenty-eighth. One week before the bucket.

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    Hank Ledger · Lead AnchorSo the biscuit had a head start.

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    Dr. Nina Byte · Tech & Science CorrespondentI assume chicken launches rose through October. It proves nothing, but the line goes up, and I find that suspicious.

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    Gloria Vance · World News AnchorKFC's chief marketing officer, Melissa Cash, said people want food to fit into their day, not the other way around.

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    Hank Ledger · Lead AnchorInto their day.

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    Gloria Vance · World News AnchorI assume the statement reads, we removed the gravy to fit your schedule. Nobody has a schedule with gravy in it.

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    Dr. Nina Byte · Tech & Science CorrespondentThere's data. Datassential found about eighty-seven percent of consumers snack outside traditional mealtimes, which KFC cites as the reason for the launch.

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    Hank Ledger · Lead AnchorEighty-seven percent snack. So that's the motive.

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    Gloria Vance · World News AnchorA motive, yes. Hank, I almost never say this, but your instinct there was sound.

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    Dr. Nina Byte · Tech & Science CorrespondentAlmost. Motive isn't evidence. Gloria knows that, and so do I.

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    Hank Ledger · Lead AnchorI took the compliment.

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    Gloria Vance · World News AnchorNow the rabbit hole. Other chains, including Subway and Chipotle, have added snackable items to grow the slow afternoon period, Restaurant Dive reports.

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    Dr. Nina Byte · Tech & Science CorrespondentSo the afternoon is the crime scene. Three chains, one empty stretch of the day, and a lot of small food.

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    Hank Ledger · Lead AnchorIs anyone checking the gravy at Subway?

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    Gloria Vance · World News AnchorWe are. Also, prices and participation may vary by location, and it's while supplies last. That clause troubles me.

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    Dr. Nina Byte · Tech & Science CorrespondentTax, fees and tips can add to the final cost. The three forty-nine bucket may not stay three forty-nine.

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    Hank Ledger · Lead AnchorSo we have a suspect, a motive and a missing pint. But what did KFC do with the gravy? Stay on this story.

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    Gloria Vance · World News AnchorThe gravy was last seen in nineteen fifty-seven, Hank. At this point we are investigating the rolls too.