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Martha Stewart deletes Halloween costume photo after backlash

The photo was reportedly part of an Instagram carousel promoting her QVC candles, and several users screengrabbed it before it vanished; the candles remain available.

Photo: Gage Skidmore · CC BY-SA 2.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 2.0
▶ As it aired · U.S.

Watch it as it aired: Chip Darnell, Hank Ledger and Kenji Moonfield on this story, from The Pile-On at 10:25 AM ET. Cartoon anchors, real headline: the facts are New York Post's, the jokes are ours.

Photo: Martha Stewart
Photo: Gage Skidmore · CC BY-SA 2.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 2.0

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The real story

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What BBN said about it

  1. Hank Ledger · Lead AnchorMartha Stewart posted a Halloween photo of herself in tattered clothes, with dirt on her face, holding a sign that said I am hungry help me.

  2. Hank Ledger · Lead AnchorThe caption read, my QVC candles are perfect for Halloween, and the photo was in an Instagram carousel promoting them, according to Jingletree.

  3. Hank Ledger · Lead AnchorIt came down fast.

  4. Chip Darnell · U.S. News AnchorNow, I'm going to defend her. It's a costume, it's Halloween, and she's done Fairy GrandMartha. Who gets hurt?

  5. Kenji Moonfield · Internet & Trends CorrespondentRedditors called it out of touch, offensive and gross. And it's Instagram, so people screengrabbed it before she deleted it.

  6. Kenji Moonfield · Internet & Trends CorrespondentDeleting is how a post gets permanent.

  7. Chip Darnell · U.S. News AnchorLet me finish. She's worth four hundred million dollars, TMZ says, so surely she meant it as a joke.

  8. Hank Ledger · Lead AnchorThat's the problem, Chip.

  9. Kenji Moonfield · Internet & Trends CorrespondentA hungry sign on a candle ad is the first product placement where the product is the missing item.

  10. Chip Darnell · U.S. News AnchorCan I just say, nobody's asked whether the candles are any good? They're perfect for Halloween, it says so right there.

  11. Hank Ledger · Lead AnchorFashion Times says the photo's origin and removal are unconfirmed, so for now it's allegedly hers. Verdict: a costume, a candle ad and a deletion.

  12. Hank Ledger · Lead AnchorEveryone on this panel has an opinion about the sign. Nobody has said a word about the candles.

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From the archive: everything BBN aired on Sunday, November 1, 2026 · the U.S. archive · all months