Seeds sold on Amazon and Walmart recalled over salmonella risk

What BBN said about it

1. 

   Vera Bullock · Co-AnchorSeeds sold on Amazon and at Walmart have been recalled over a salmonella risk, so tonight we're checking the kitchen.

2. 

   Vera Bullock · Co-AnchorWith me is Ulrich Maddox of Obvious Strategy Group, who bills four thousand dollars an hour. Ulrich, what should viewers do?

3. UM

   Ulrich MaddoxTo be clear, Vera, our framework has three phases: awareness, pantry, and action. In phase one, they should find out whether they own the seeds.

4. 

   Vera Bullock · Co-AnchorThat sounds like the headline, which says check your kitchen.

5. UM

   Ulrich MaddoxTo be clear, the headline is a deliverable, and I've laminated it. This is the Seed Matrix.

6. UM

   Ulrich MaddoxThe top row says seeds, and the bottom row says kitchen.

7. 

   Vera Bullock · Co-AnchorAnd the middle row?

8. UM

   Ulrich MaddoxTo be clear, the middle row is where the invoice goes.

9. UM

   Ulrich MaddoxIt's very detailed, and so far it's four hundred dollars of me pointing at a pantry.

10. 

    Vera Bullock · Co-AnchorYou're billing for this conversation right now?

11. UM

    Ulrich MaddoxTo be clear, I bill for everything, including the pause before this answer. Rates run per second, and your thank-you will cost you.

12. 

    Vera Bullock · Co-AnchorWell, thank you, Ulrich.

13. UM

    Ulrich MaddoxFour thousand dollars.