Breztri's AI-created llama ads break pharma tropes

What BBN said about it

1. 

   Chip Darnell · U.S. News AnchorBreztri's new asthma ads feature a llama, an oryx and a mountain goat in a lanyard working late at the office, and MediaPost says every animal was made entirely with AI.

2. 

   Kenji Moonfield · Internet & Trends CorrespondentEdelman's Brian Wood said the last thing they wanted was more slop filling everyone's feeds. Then they generated three animals from nothing.

3. 

   Chip Darnell · U.S. News AnchorThe campaign is called Llamas at Work. Why a llama, though?

4. 

   Kenji Moonfield · Internet & Trends CorrespondentIt comes from LAMA, one of the drug's three components.

5. 

   Kenji Moonfield · Internet & Trends CorrespondentThis isn't the ad, it's archive footage of some llamas, so roll it and look at this.

6. 

   Chip Darnell · U.S. News AnchorTwo llamas in a wooden pen. The left one lifts its head, and the right one turns to the camera like it knows we're here.

7. 

   Kenji Moonfield · Internet & Trends CorrespondentWatch the right one exit frame. Clean. No goodbye, no two weeks' notice, and a brown llama walks in from the left.

8. 

   Chip Darnell · U.S. News AnchorReal llamas, no lanyards. I'd give that a nine point four, for being organic.

9. 

   Kenji Moonfield · Internet & Trends CorrespondentThose two are the only llamas in this story with a pulse, and neither one has a lanyard.