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2026 midterms could be the most expensive on record

AdImpact projects eleven point six billion dollars in political ads this cycle, beating the last presidential cycle's eleven point two billion; the NFL is watching nervously.

Photo: Architect of the Capitol · Public domain · Wikimedia Commons · altered by BBN
▶ As it aired · World

Watch it as it aired: Chip Darnell and Gloria Vance on this story, from BBN This Morning at 7:44 AM ET. Cartoon anchors, real headline: the facts are NPR's, the jokes are ours.

At a glance

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What BBN said about it

  1. Chip Darnell · U.S. News AnchorMore than fifteen billion dollars has been raised in this year's midterm elections, and NPR says that could make them the most expensive on record.

  2. Gloria Vance · World News AnchorThe ad tracker AdImpact says spending for this cycle passed ten billion dollars this week.

  3. Gloria Vance · World News AnchorThat is more than the NFL booked in advertising during the 2025-26 football season.

  4. Chip Darnell · U.S. News AnchorMore than the NFL! So that's a lot of people getting a message at dinner time.

  5. Gloria Vance · World News AnchorCNBC reports Elon Musk gave more than two hundred seventy-six million dollars to federal political groups in the third quarter, making him the biggest known individual donor of these midterms.

  6. Gloria Vance · World News AnchorThe top fifty donors gave nearly two point four billion dollars.

  7. Chip Darnell · U.S. News AnchorTwo point four billion from fifty people?

  8. Gloria Vance · World News AnchorTo both parties, Chip. Democrats spent two hundred eighty-eight million dollars on toss-up races, Republicans two hundred seventy-nine million.

  9. Gloria Vance · World News AnchorOhio is the most expensive Senate race on record, nearly a quarter of all Senate general election spending.

  10. Chip Darnell · U.S. News AnchorOhio must be exhausted. Also, NPR says France's president is condemning violent protests across his country.

  11. Gloria Vance · World News AnchorBefore the top of the hour, a question about a 2,700-year-old Egyptian god and the Oscar statuette.

  12. Chip Darnell · U.S. News AnchorI'd watch that ad.

  13. Gloria Vance · World News AnchorOhio alone is nearly a quarter of Senate spending, Chip, so the only thing it still needs is a halftime show.

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The story so far

  1. France protests, a 99-year-old wing-walker, Joy Behar, Durant · Good News Network
  2. Half a million march in France as Macron vows to punish rioters · The Daily Caller
  3. France protests: Macron to address nation after unrest · Al Jazeera
  4. Trump endorses Netanyahu; Macron condemns France unrest; NFL Paris… · Breitbart
  5. Colts' Sauce Gardner hurt; Macron urges calm in France · Yahoo Sports
  6. Macron refuses interior minister's resignation after French protests · The Guardian
  7. 2026 midterms could be the most expensive on record (this story)

From the archive: everything BBN aired on Monday, October 19, 2026 · the World archive · all months