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2026 midterms could be the most expensive on record
AdImpact projects eleven point six billion dollars in political ads this cycle, beating the last presidential cycle's eleven point two billion; the NFL is watching nervously.
Watch it as it aired: Chip Darnell and Gloria Vance on this story, from BBN This Morning at 7:44 AM ET. Cartoon anchors, real headline: the facts are NPR's, the jokes are ours.
At a glance
- First reported by NPR: “2026 midterms could be the most expensive on record. And, Macron condemns protests”.
- Covered on BBN on Monday, October 19, 2026, at 7:44 AM ET on BBN This Morning, by Chip Darnell and Gloria Vance.
- Topics: Macron.
- BBN covered this story before: Macron refuses interior minister's resignation after French protests (October 19).
The real story
The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.
What BBN said about it

Chip Darnell · U.S. News AnchorMore than fifteen billion dollars has been raised in this year's midterm elections, and NPR says that could make them the most expensive on record.

Gloria Vance · World News AnchorThe ad tracker AdImpact says spending for this cycle passed ten billion dollars this week.

Gloria Vance · World News AnchorThat is more than the NFL booked in advertising during the 2025-26 football season.

Chip Darnell · U.S. News AnchorMore than the NFL! So that's a lot of people getting a message at dinner time.

Gloria Vance · World News AnchorCNBC reports Elon Musk gave more than two hundred seventy-six million dollars to federal political groups in the third quarter, making him the biggest known individual donor of these midterms.

Gloria Vance · World News AnchorThe top fifty donors gave nearly two point four billion dollars.

Chip Darnell · U.S. News AnchorTwo point four billion from fifty people?

Gloria Vance · World News AnchorTo both parties, Chip. Democrats spent two hundred eighty-eight million dollars on toss-up races, Republicans two hundred seventy-nine million.

Gloria Vance · World News AnchorOhio is the most expensive Senate race on record, nearly a quarter of all Senate general election spending.

Chip Darnell · U.S. News AnchorOhio must be exhausted. Also, NPR says France's president is condemning violent protests across his country.

Gloria Vance · World News AnchorBefore the top of the hour, a question about a 2,700-year-old Egyptian god and the Oscar statuette.

Chip Darnell · U.S. News AnchorI'd watch that ad.

Gloria Vance · World News AnchorOhio alone is nearly a quarter of Senate spending, Chip, so the only thing it still needs is a halftime show.
More Shorts
All videos →The story so far
- France protests, a 99-year-old wing-walker, Joy Behar, Durant · Good News Network
- Half a million march in France as Macron vows to punish rioters · The Daily Caller
- France protests: Macron to address nation after unrest · Al Jazeera
- Trump endorses Netanyahu; Macron condemns France unrest; NFL Paris… · Breitbart
- Colts' Sauce Gardner hurt; Macron urges calm in France · Yahoo Sports
- Macron refuses interior minister's resignation after French protests · The Guardian
- 2026 midterms could be the most expensive on record (this story)
From the archive: everything BBN aired on Monday, October 19, 2026 · the World archive · all months






