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Retailers eye AI to set a price just for you

A consumer protection expert says retailers want AI to set prices shopper by shopper, so two people could see different tags on the same item; a loyalty card with feelings.

On air: Vera Bullock and Hank Ledger on BBN Newsroom
Published 3:28 PM ET, Tuesday, October 13, 2026

Photo: Robert.Harker · CC BY-SA 3.0 · Wikimedia Commons

▶ As it aired · Your Money

Watch it as it aired: Vera Bullock and Hank Ledger on this story, from BBN Newsroom at 3:28 PM ET. Cartoon anchors, real headline: the facts are CBS News's, the jokes are ours.

Photo: Robert.Harker · CC BY-SA 3.0 · Wikimedia Commons

Photo: A data center — Photo: Robert.Harker · CC BY-SA 3.0 · Wikimedia Commons

At a glance

First reported by CBS News: “Why AI could end the price tag as we know it”.
Covered on BBN on Tuesday, October 13, 2026, at 3:28 PM ET on BBN Newsroom, by Vera Bullock and Hank Ledger.
Topics: AI.

The real story

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

CBS NewsWhy AI could end the price tag as we know it

What BBN said about it

Hank Ledger · Lead AnchorA consumer protection expert told CBS News that retailers want to use artificial intelligence to set personalized prices for shoppers, which means the number on the tag could be different for you than for the person next to you.
Vera Bullock · Co-AnchorPersonalized. I love that for us. A price made just for me, like a little card.
Hank Ledger · Lead AnchorIt would be a price based on what the store thinks you will pay.
Vera Bullock · Co-AnchorSo it's a compliment, if it's low.
Hank Ledger · Lead AnchorAnd an insult if it's high.

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