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AI is reshaping vertical microdramas, director says

Director Paddy Ma, now based in Zhengzhou, says AI is changing microdramas that once needed twenty to thirty people per set; the actors had notes.

Photo: Jan Baegert · Public domain · Wikimedia Commons · altered by BBN
▶ As it aired · Tech

Watch it as it aired: Dale Bearman, Hank Ledger and Vera Bullock on this story, from The Five O'Clock at 4:18 PM ET. Cartoon anchors, real headline: the facts are South China Morning Post's, the jokes are ours.

Photo: Dragon
Photo: Jan Baegert · Public domain · Wikimedia Commons · altered by BBN

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What BBN said about it

  1. Hank Ledger · Lead AnchorAI is reshaping vertical microdramas, the phone-sized serials.

  2. Hank Ledger · Lead AnchorDirector Paddy Ma says that in the US she hired twenty to thirty people per live-action set, the South China Morning Post reports.

  3. Vera Bullock · Co-AnchorMore like a staffing revolution.

  4. Vera Bullock · Co-AnchorNobody ever gets a bad angle, because nobody ever has a face, and honestly the actors are now very well rested.

  5. Hank Ledger · Lead AnchorHOT. Technically, the actors are resting permanently.

  6. Dale Bearman · Chief Skeptic & ContributorDashverse says an hour of AI content costs as little as twenty thousand dollars, against one hundred fifty thousand for live action.

  7. Dale Bearman · Chief Skeptic & ContributorTwenty thousand dollars buys you a dragon king now.

  8. Hank Ledger · Lead AnchorThat's just the budget, Dale.

  9. Dale Bearman · Chief Skeptic & ContributorFine. My take: somebody typed 'Henry Cavill, but a wolf,' and called it a casting call. The Hollywood Reporter says viewers noticed.

  10. Hank Ledger · Lead AnchorNOT. Casting by screenshot was already how most of this works.

  11. Vera Bullock · Co-AnchorThat's unfair. It's a creative homage with a very flexible likeness.

  12. Hank Ledger · Lead AnchorMy final take is HOT: the first microdrama where the whole crew gets written out in episode one is the budget.

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From the archive: everything BBN aired on Tuesday, October 20, 2026 · the Tech archive · all months