Apple launches new Apple TV 4K with Siri AI, $299

What BBN said about it

1. 

   Vera Bullock · Co-AnchorApple has a new Apple TV 4K with Siri AI that takes voice commands, so you never need a remote, and it costs two hundred ninety-nine dollars and arrives November thirteenth.

2. 

   Vera Bullock · Co-AnchorJoining us is Wendell Szabo, a managing partner at Halvorsen Teague Advisory, who bills four thousand dollars an hour.

3. 

   Vera Bullock · Co-AnchorWendell, what does a television that listens mean for the American couch?

4. WS

   Wendell SzaboGreat question, and that's a key insight, which is nine hundred dollars. People will talk to the television instead of holding a remote.

5. WS

   Wendell SzaboThat is the finding.

6. 

   Vera Bullock · Co-AnchorThat's what the product does. It's in the headline.

7. WS

   Wendell SzaboAnd restating the headline as a challenge is a key insight, fourteen hundred dollars.

8. WS

   Wendell SzaboI would also note I own a remote I have never lost. It lives in a velvet pouch.

9. 

   Vera Bullock · Co-AnchorA velvet pouch.

10. WS

    Wendell SzaboWhich is now a legacy asset, and legacy assets are twenty-two hundred dollars to discuss.

11. WS

    Wendell SzaboFrankly, my firm's whole living-room practice rests on people losing the thing in the cushions.

12. 

    Vera Bullock · Co-AnchorBefore the top of the hour, we'll ask what woke a whole flight up screaming. So, Wendell, last question: where do you actually find a lost remote?

13. WS

    Wendell SzaboThe couch cushions, every time. That answer was eight hundred dollars, Vera, and I will be sending the invoice.