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The new Apple TV 4K just got its first (very small) discount

Amazon's markdown arrives days before the November thirteenth release and after discounting Apple's new smart display for the first time; the cut is, politely, tiny.

On air: Dr. Nina Byte and Kenji Moonfield on BBN Tonight
Published 9:29 PM ET, Friday, October 16, 2026

Photo: Dati Bendo / European Union · CC BY 4.0 · Wikimedia Commons · altered by BBN

▶ As it aired · Tech

Watch it as it aired: Dr. Nina Byte and Kenji Moonfield on this story, from BBN Tonight at 9:29 PM ET. Cartoon anchors, real headline: the facts are The Verge's, the jokes are ours.

Photo: Dati Bendo / European Union · CC BY 4.0 · Wikimedia Commons · altered by BBN

Photo: Tim Cook — Photo: Dati Bendo / European Union · CC BY 4.0 · Wikimedia Commons · altered by BBN

At a glance

First reported by The Verge: “The new Apple TV 4K just got its first (very small) discount”.
Covered on BBN on Friday, October 16, 2026, at 9:29 PM ET on BBN Tonight, by Dr. Nina Byte and Kenji Moonfield.
Topics: Apple TV.
BBN covered this story before: ‘Tenzing’ premieres on Apple TV, starring Genden Phuntsok, Tom… (October 16).

The real story

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

The VergeThe new Apple TV 4K just got its first (very small) discount

What BBN said about it

Dr. Nina Byte · Tech & Science CorrespondentThe new Apple TV 4K costs nearly twice what the 2022 model did at launch, and Amazon is now offering its first discount, a very small one, ahead of the November thirteenth release.
Kenji Moonfield · Internet & Trends CorrespondentA discount before it even ships! That's the box paying us to love it.
Dr. Nina Byte · Tech & Science CorrespondentIt's a coupon on a price hike, Kenji. You're thanking the mugger for leaving your socks.

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